Females and older adults are making some gains, but the podcast audience is still largely male, young, and well-educated.
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Internet Use Climbs Among Older Adults
Almost 9 in 10 adults ages 65 and older used the internet last year.
9 in 10 US Adults Now Own A Smartphone
There have been marked increases in smartphone ownership among older adults and Hispanic adults.
Social Media Platforms’ User Demographics Update and Trends
TikTok and WhatsApp are fast-growing platforms with some unique characteristics.
Which Teens Have Access to Which Devices?
Household income plays a role in access to computers, consoles, and tablets, but not smartphones.
The Demographics of Teen Social Media Use
YouTube – the most widely used social media platform – is one of the few that is more commonly used by boys than girls.
As Reddit Grows in Popularity, Here’s A Look at Its Users
Reddit’s users skew young, male, liberal, and well-educated.
[New Report] US Media Audience Demographics: 10th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 10th edition of our popular report.
Baby Boomers Are Frequent Online Shoppers, Present Lucrative Market
Almost one-quarter of Baby Boomers worldwide report having high purchase power, triple the rate of Gen Zers.
Growth in Free Streaming Viewing Could be Impacting Other Platforms
Two-thirds of free TV streaming viewers who have upped their time with these services have spent less time with other services as a result.
The US Hispanic Population Continues to Grow Quickly
Multicultural Americans will account for close to 46% of the population by 2029.
US Median Household Income Fell Last Year
The top 5% of households accounted for almost one-quarter (23.5% share) of aggregate income last year.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
Inaccurate Information Roils B2B E-Commerce Sites
More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.
Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?
18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.
Pay-TV Still Regularly Reaches Some Youth
Gen Zers and Millennials combined make up almost the same portion of daily traditional TV viewers as Baby Boomers.
Who’s Ordering Groceries for Delivery?
Millennials and people with kids in the household show an above-average likelihood to order groceries online.