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Here’s Who’s Shopping Online for Groceries

Here’s Who’s Shopping Online for GroceriesGuess who's most likely to shop online for groceries? OK, yes, Millennials.August 18, 2017

Online grocery shopping is still nascent, but it’s responsible for 80% of grocery dollar sales growth and is making inroads with certain segments of the population. New survey data from Gallup explores the demographic groups who are most likely to be... READ MORE
OTT Device Users Younger, With Higher Incomes Than Traditional TV Viewers

OTT Device Users Younger, With Higher Incomes Than Traditional TV ViewersOTT devices' power lies in their marriage of digital's advantages and linear TV's experience.

OTT device users are an attractive audience, reports FreeWheel in its inaugural “Signature Insights” study [download page]. The research looks specifically at over-the-top (OTT) devices, which have grown to exceed all other devices in premium... READ MORE

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