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Demographics & Audiences > Household Income

The State of Traditional TV: Updated With Q3 2016 Data

January 11, 2017

[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen are in,¬†giving us now almost 6 years' worth of data on Americans' traditional TV viewing habits to examine. While we know at this point that youth as a whole are watching less traditional TV, what does this latest study [download page], covering Q3 2016, have to offer by way of trends? Let's take a look. Read more »

Half of Newspaper Readers Stick Exclusively to Print

January 3, 2017

Newspapers' cross-platform audience - print, website and mobile app - numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month, according to recently-released figures from Nielsen Scarborough. And while print newspaper ad spending has been plummeting, the same can't be said for the print audience. Read more »

3 Stats About Traditional Media Audiences to Keep in Mind This Coming Year

December 29, 2016

Digital media tends to get the buzz these days as newer emerging platforms excite marketers and provide new possibilities for reaching audiences. But traditional media channels retain wide reach, and traditional media advertising continues to have a strong influence on consumers' purchase decisions. In this article, we highlight 3 key stats about traditional media audiences from our latest Media Audience Demographics study. Read more »

Newspaper and TV News Trusted More Than Online Sources

December 29, 2016

Fresh off the heels of research suggesting that adults trust traditional media ads more than digital ones, a study from YouGov [pdf] indicates that Americans are more likely to trust news that they read about in the newspaper or see on TV than they are to trust what they read online. Read more »

Which Media Draw the Youngest, Highest-Income and Most Diverse Audiences?

December 19, 2016

Marketers today are tasked with navigating an increasingly fragmented media landscape often cluttered with hype about the death of one medium and inexorable rise of another. MarketingCharts' newest report - our 3rd annual 2016 edition of "US Media Audience Demographics" - provides marketers with crucial, high-quality data identifying the media channels that most appeal to various demographics groups. Read more »

The Differing Socioeconomic Characteristics of America’s Rural and Urban Populations

December 13, 2016

censusbureau-us-rural-v-urban-population-characteristics-dec2016America's rural population tends to lag its urban counterpart in digital aspects such as internet adoption, broadband penetration and social networking use. But how do these community types measure up in terms of their socioeconomic characteristics? The Census Bureau offers new insights, based on a review of 5 years' worth of data from the American Community Survey (ACS). Read more »

US Adults Generally Believe They Can Determine Information’s Trustworthiness

December 12, 2016

pew-us-attitudes-information-volume-dec2016In an era of seemingly endless information, American adults are much more apt to say they like having so much information (77%) than to say that they feel overloaded (20%) by it. That's according to a new study [pdf] from the Pew Research Center, which also finds most adults generally confident in their ability to judge the trustworthiness of the information they come across. Read more »

Top 10 Marketing Charts of the Month – November 2016

December 7, 2016

mctop10nov-16-entryThis month's quick-hit set of top charts includes the following topics: social network user demographics; product discovery on social; digital display ad benchmarks; reducing email list churn; what finance wants from marketing; B2B social content effectiveness; constructing B2B buyer personas; content strategists' top initiatives; top trends in marketing technology; and holiday 2016 retail spending forecast. Read more »

Majority of Consumers Will Take Action on Unwanted Emails

November 28, 2016

fluent-adults-response-to-unwanted-emails-nov2016Faced with a marketing email from a brand they don't want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%), according to recent research [download page] from Fluent. Counting in the 18% who will move the email to their spam folder (11%) or report it as spam (7%) and it seems that a majority of consumers will take some form of action to penalize unwanted emails. Read more »

Social Networking Platforms’ User Demographics Update 2016

November 21, 2016

pew-demographics-social-media-platform-users-nov2016Facebook continues to be by far the most popular social media platform, used by 79% of online adults in the US, according to a new study from the Pew Research Center's Internet & American Life Project. Beyond Facebook, other major platforms are tightly bunched, with Instagram overtaking Pinterest in adoption. The report breaks down adoption by demographic, allowing us to make some comparisons with a similar survey conducted last year. Read more »