The US real median household income in 2020 shrunk by 2.9% over 2019, yet households in the 95th percentile saw incomes increase by 50%.
Household Income Articles
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Who Uses Ride-Hailing Apps?
About one-third of adults surveyed have used a ride-hailing app.
Almost Half of OTT Viewing Households Have HHI of At Least $75K
Not surprisingly, youth and Gen Xers are heavily featured in OTT households.
Apple Remains the Brand Resonating Most with Consumers During COVID
Google drops down to the #10 spot on the list.
3 in 10 American Adults Struggle to Use the Internet
Only about 4 in 10 adults with “lower tech readiness” say the internet has been essential to them during the pandemic.
Who’s Drinking What?
Overall, beer is the alcoholic drink of choice for the largest share of those who partake.
Digital Divide Remains As Lower-Income Americans’ Tech Adoption Continues to Lag
Most adults say they go online at least daily, but how they are accessing the internet often depends on their income level and the devices they own. A recent survey by Pew Research Center shows that a gap exists in regards to income level and the adoption of digital...
85% of US Adults Own A Smartphone
Americans are spending a lot of time on their mobile phones, with research showing that in 2020, people in the US spent about 8 in 10 of their digital minutes on their mobile. It’s no wonder, considering that data from Pew Research Institute reveals that a full 85% of...
Pandemic Supercharges TikTok Adoption; Here Are Its Adult User Demographics
TikTok’s appeal with teens in the past couple of years has been undeniable, with 3 in 10 now saying it is their favorite social media platform, surpassing Instagram and just a sliver behind the long-standing favorite, Snapchat. And, while the pandemic inspired more...
Here’s Who’s Constantly Online – and Never
The internet has made it possible to do activities such as shop, communicate and be entertained from anywhere a connection is available. And, since the start of the pandemic people have been turning to the internet even more for daily activities. In fact, Q1 2021...
1 in 10 AM/FM Radio Listeners Are “Radio Heads”
Even with a growing variety of media that adults have available to entertain themselves, a large majority still listen to radio on a weekly basis. In fact, a report [download page] from National Public Media and Edison Research has found that 41% of the time US adults...
Here’s How People Say They Discover New Music
When it comes to sources for discovering new music, US adults are most likely to turn to radio, and music apps such as Spotify, Pandora and Apple Music. This is per a survey of almost 8,000 US adults from YouGov. Some 35% of respondents say they discover new music on...
CPG Advertisers Are Spreading Their Retail Media Spending Across Several Networks
The biggest challenge in working with RMNs among the brand advertisers surveyed is a lack of collaboration with retailers.
Global Media Price Inflation to Dip Slightly This Year
While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US.
What Are the Most Popular Event Types Targeted to Prospects?
Community or networking events along with brand pop-up events are favored in both the US and UK.
1 in 5 Affluent Gen Zers is Hispanic
Hispanics now comprise the largest affluent subgroup in the US.
Grocery Inflation Continues to Concern Consumers, Most of Whom Are Buying Fewer Items
Grocery inflation is also a contributor to a growing sense of food insecurity.
3 in 4 Say They Use Cash Only in A Minority of Purchases
While reported use of cash has declined dramatically in the past 5 years, predictions of a cashless society remain largely unchanged.