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These Are the Most “Intimate” Brands in the US in 2020

These Are the Most “Intimate” Brands in the US in 2020

After only a year in the pole position as the most “intimate” brand in the US, Disney has dropped a notch, with Amazon jumping two positions to top the list this year, per the latest annual study [download page] from brand agency MBLM. The brands are ranked based on...

Lower-Tier Cities Act As the Consumer Spending Growth Engine in China

Lower-Tier Cities Act As the Consumer Spending Growth Engine in China

The number of middle-class and affluent Chinese consumers has increased dramatically in the past several years with almost half (49%) of the urban population in China coming from households with an annual disposable income of 138K renminbi (approximately $19.9K) or...

The Demographic Make-Up of Online Media Audiences: 3 Surprising Takeaways

The Demographic Make-Up of Online Media Audiences: 3 Surprising Takeaways

American adults are spending more time than ever with media. Yet as media channels proliferate, it has become increasingly important to determine where target audiences are spending their time. In this article, we highlight 3 key stats about online media audiences...

Here are 3 Stats About Traditional Media Audiences to Keep in Mind in 2020

Here are 3 Stats About Traditional Media Audiences to Keep in Mind in 2020

Although digital media is all the rage and heavy on the minds of advertisers who are trying to keep customers engaged across the variety of digital channels available, traditional channels have not been abandoned by either consumers or advertisers. In this article, we...

[New Report] US Media Audience Demographics: 6th Annual Edition

[New Report] US Media Audience Demographics: 6th Annual Edition

US adults love their media time - spending upwards of 12 hours per day across digital and traditional channels. This offers marketers plenty of opportunities to reach them, but shifting consumer behaviors and a fragmenting media market present challenges. As such,...

The US Purchase Influencers Report 2019

The US Purchase Influencers Report 2019

We're excited to release our latest study of ad influencers and how they measure up with earned and owned channels. In our new US Purchase Influencers Report 2019, we delve into the media activities, exposure to ads, attention to advertisers, and reported purchase...

What Are Some Differences Between TV-Connected Streamers And Non-Streamers?

What Are Some Differences Between TV-Connected Streamers And Non-Streamers?

While a small majority of US adults stream video to their TV through connected devices such as smart TVs and streaming sticks, there are still more than two-fifths (44%) of adults that don't stream to their TV set. So, what sets streamers apart from non-streamers?...

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