Across the globe, almost 6 in 10 (56%) adults have access to the internet. While the percentage of adults with internet access has risen over the past few years, there continues to be a significant gap between those countries with and without widespread internet...
Household Income Articles
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Omnichannel Food Shopping Households Predicted to Grow Almost 30% by 2025
More than 6 in 10 US shoppers say convenience is important when shopping for groceries, with a full two-thirds saying that they are willing to pay more for this convenience. Whether it be for convenience or greater availability of items, more than two-fifths (44%) of...
These Are the Most “Intimate” Brands in the US in 2020
After only a year in the pole position as the most “intimate” brand in the US, Disney has dropped a notch, with Amazon jumping two positions to top the list this year, per the latest annual study [download page] from brand agency MBLM. The brands are ranked based on...
Lower-Tier Cities Act As the Consumer Spending Growth Engine in China
The number of middle-class and affluent Chinese consumers has increased dramatically in the past several years with almost half (49%) of the urban population in China coming from households with an annual disposable income of 138K renminbi (approximately $19.9K) or...
The Demographic Make-Up of Online Media Audiences: 3 Surprising Takeaways
American adults are spending more time than ever with media. Yet as media channels proliferate, it has become increasingly important to determine where target audiences are spending their time. In this article, we highlight 3 key stats about online media audiences...
Here are 3 Stats About Traditional Media Audiences to Keep in Mind in 2020
Although digital media is all the rage and heavy on the minds of advertisers who are trying to keep customers engaged across the variety of digital channels available, traditional channels have not been abandoned by either consumers or advertisers. In this article, we...
[New Report] US Media Audience Demographics: 6th Annual Edition
US adults love their media time - spending upwards of 12 hours per day across digital and traditional channels. This offers marketers plenty of opportunities to reach them, but shifting consumer behaviors and a fragmenting media market present challenges. As such,...
Affluents Are Willing and Able Influencers
Prior to making a purchase, many Americans look for the advice of others before forking out their hard-earned dollars. Many seek the opinions of friends or family members first, while others look to online influencers. And chances are they'll be more likely to look at...
1 in 2 Affluents Reports Buying Private Label Options Instead of Name Brands
While more US adult consumers are increasing their spending than cutting back, that doesn’t necessarily mean they're being more liberal with their spending on name brands. In fact, a report [pdf] from IRi reveals that not only are consumers buying private label...
The US Purchase Influencers Report 2019
We're excited to release our latest study of ad influencers and how they measure up with earned and owned channels. In our new US Purchase Influencers Report 2019, we delve into the media activities, exposure to ads, attention to advertisers, and reported purchase...
US Median Household Income Update: Who Gets What?
The real median household income in the US was $63,179 last year, representing a (statistically insignificant) 0.9% rise year-over-year from 2017. The figure comes from a new report released by the US Census Bureau, based on official national findings from the Current...
What Are Some Differences Between TV-Connected Streamers And Non-Streamers?
While a small majority of US adults stream video to their TV through connected devices such as smart TVs and streaming sticks, there are still more than two-fifths (44%) of adults that don't stream to their TV set. So, what sets streamers apart from non-streamers?...
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Internet Use Climbs Among Older Adults
Almost 9 in 10 adults ages 65 and older used the internet last year.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Close to Half of Teens Say They’re Online “Almost Constantly”
98% of teens ages 15-17 have or have access to a smartphone.
About Half of Americans Identify as Middle Class
Over the past 20 years, middle-aged adults have been the most likely to change from middle to working- or lower-class identification.
At What Age Do Kids Start Getting Smartphones?
There’s a big jump in ownership starting at age 12, and again at age 14.