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LGBT Consumers Feel Underrepresented in Advertising

LGBT Consumers Feel Underrepresented in AdvertisingLGBT consumers are more likely than US consumers overall to say they respond to ads by searching for products and services.June 20, 2017

Advertisers may be missing out on the potential benefits of advertising that better represents the LGBT community, according to YouGov research. The market research firm finds that LGBT consumers are more apt than the public as a whole to respond to... READ MORE
The 10 Brands That Have the Best Perception Among LGBT Consumers

The 10 Brands That Have the Best Perception Among LGBT ConsumersAmazon unseats Tesla, which plummets to 35th.June 8, 2017

Amazon continues to sweep up the accolades: the brand is now the best-perceived among LGBT consumers, according to recent data from YouGov BrandIndex, unseating former champion Tesla, which fell to 35th place this year. PBS (25.5) comes in second, followed... READ MORE

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