Interestingly, fewer young people this year say they currently watch live streamed video games.
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TikTok is Now Teens’ Favorite Social Media Platform
Instagram is the third-favorite, but the most widely used on a monthly basis.
How Much Does Age Factor into Identity?
The most important factors in determining identity formation are life experience, health and fitness level, psychology, and religion/spirituality.
Youth Enjoy Following Video Game Companies on Social Media
Tech companies are also popular, being the leading type among the 25-34 and 35-44 age brackets.
Consumers’ Easter-Related Spending Expected to Dip
More people are planning an in-person celebration this year.
Global Box Office Revenues Rise in 2021, but Remain Well Below Pre-Pandemic Levels
Despite a rebound last year, global box office revenues are about half of what they were before the pandemic.
People Are Watching Movies More Frequently Through Streaming Subscriptions Than Pay-TV
Almost half of US adults reported watching movies through online subscriptions either every day or several times a week.
Interest in NFTs, Metaverse Led by Men, Youth
7 in 10 male consumers surveyed claim to have heard of NFTs, compared to 43% of female respondents.
Almost 1 in 4 US Adults Get News from Podcasts
Younger adults are the most likely to get news from podcasts.
6 Stats on Consumer Attitudes to the Metaverse
Fewer than 4 in 10 US adults are familiar with the metaverse.
Public Trust in Advertising Practitioners’ Integrity Continues to Lag
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
Modest Uptick in Industry Diversity, per ANA Report
However, compared to the US population as a whole, industry diversity is still low.
What Are the Most Popular Event Types Targeted to Prospects?
Community or networking events along with brand pop-up events are favored in both the US and UK.
Most Adults Don’t Relate the Most to Their Own Generation
Gen Z adults are particularly unlikely to feel that they have the most in common with their own generation.
Consumers’ Easter-Related Spending Forecast to Slip
Per-person spending is expected to be $177.06, down about $15 from last year.
Word-of-Mouth Seems to be More Influential Among Older than Younger Adults
A sizable portion of 18-29-year-olds report turning to TikTok for research before making a big purchase.
Pay-TV Still Regularly Reaches Some Youth
Gen Zers and Millennials combined make up almost the same portion of daily traditional TV viewers as Baby Boomers.
Most Adults Are Satisfied with Their Financial Account Providers
Ease of use / convenience is the most important factor when choosing a financial account.