Select Page

Explore Our Insights

Go
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type

Articles

Sponsored

Featured

External Link

Customize Your Feed
By Category
By Date

Customize Your Feed

Diversity in America

Diversity in AmericaAlmost half of the under-18 population identifies as a racial or ethnic group other than non-Hispanic white alone.July 19, 2017

As marketers’ focus shifts from Millennials to Gen Z, here’s something to keep in mind: close to half (48.9%) of all Americans under the age of 18 identify as a race or ethnicity other than non-Hispanic white alone. Indeed, the recent Census... READ MORE
Top 10 Marketing Charts of the Month – May 2017

Top 10 Marketing Charts of the Month – May 2017Our top 10 charts of the month, as determined by you, our readers.June 7, 2017

This month’s quick-hit set of top charts includes the following topics: population shares, by age bracket; media consumption trends; media advertising heavyweights; most tolerated ad types; brand behavior on social media; email innovation efforts... READ MORE
Security Breach Would Cause Many Youth to Lose Faith in A Company

Security Breach Would Cause Many Youth to Lose Faith in A CompanyUnexpected fees or charges would also lead to customer defections.May 22, 2017

Among the several implications of a security breach is customer loyalty. So how do so-called “digital natives” feel about breaches, having grown up in a world where they are increasingly commonplace? New research [pdf] carried out by Forrester... READ MORE
Top 10 Marketing Charts of the Month – April 2017

Top 10 Marketing Charts of the Month – April 2017Our top 10 charts of the month, as determined by you, our readers.May 19, 2017

This month’s quick-hit set of top charts includes the following topics: traditional TV viewing trends and live vs. OTT viewing; Netflix vs. cable-TV subscriber count; biggest video ad challenges; youths’ purchase influencers; teens’ top... READ MORE
AM/FM Radio Listeners Mostly Undeterred by On-Demand, Streaming Options

AM/FM Radio Listeners Mostly Undeterred by On-Demand, Streaming OptionsOnly 1 in 10 radio listeners are tuning in less this year, and of those, only about half attribute the change in part to streaming options.May 17, 2017

More than 9 in 10 radio listeners listen to local AM/FM radio stations for at least an hour per day, and that amount of time may be going up rather than down, according to the latest annual TechSurvey report [download page] from Jacobs Media. Indeed, the... READ MORE
So How Many Millennials Are There in the US, Anyway? (Updated)

So How Many Millennials Are There in the US, Anyway? (Updated)Americans aged 18-34 comprised almost one-quarter (23.3%) of the total population as of July 1, 2016. May 15, 2017

Marketers focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, from their media habits to their investment priorities. Those analyses are all helpful in their own right, but –  stepping back to the big picture... READ MORE

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo