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Teens & Younger Articles
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Almost Half of OTT Viewing Households Have HHI of At Least $75K
Not surprisingly, youth and Gen Xers are heavily featured in OTT households.
Who’s Spending Time Watching Traditional TV – And How Does It Compare with Other Platforms?
Adults ages 55+ accounted for a full 60% of total time spent with linear TV in June.
Where Does Gen Z Want to Up Its Spending?
As the world deals with the ongoing pandemic, people are headed back to work, school and restaurants, and some Gen Zers are planning to spend more. A July survey from Morning Consult (fielded just before the Delta variant gained a strong foothold) found that one-third...
Male Teens Say Video Game Ads Grab Their Attention
Some 4 in 10 (39% of) teens say that social media ads are more likely than a host of others to catch their attention. Nevertheless, a survey from YouGov shows that if brands are wanting to grab the attention of male teens, video games may be the place to advertise....
Report: TikTok Now More Popular Than Instagram Among US Gen Z Consumers
TikTok continues to shake up the social media world, estimated to overtake Instagram in number of Gen Z users. The video sharing app is forecasted to reach 37.3 million Gen Z users this year, surpassing Instagram’s 33.3 million, according to a forecast from eMarketer....
TikTok Neck and Neck with Snapchat Among Teens’ Favorite Social Platforms
It wasn’t too long ago that TikTok left Instagram in its wake to become the second-most favorite social media platform among US teens. Now it’s taking a run at the #1 spot, per the most recent report on teens from Piper Sandler. In the latest semi-annual survey of...
Netflix and YouTube Vie for Teens’ Video Time
Netflix and YouTube continue to compete for the highest share of time teens spend watching video daily, as laid out in new data from Piper Sandler. As well as updates on the popularity of these video platforms, the "Taking Stock With Teens" survey checks in on a range...
1 in 5 Have Watched A Live-Streamed Video Game
It turns out that video games aren’t just for playing. They can also be a spectator event. The Infinite Dial report from Edison Research and Triton Digital found that one-fifth of the US population (ages 12+) currently watches live-streamed video games on services...
Majority of US Youth Report Listening to Podcasts At Least Monthly
The share of the US population that says they have listened to a podcast has risen to 57% this year. The proportion that listens monthly is also on the rise, with the latest Infinite Dial Report from Edison Research and Triton Digital showing that 41% of Americans...
2 in 3 Play Mobile Games
One of the many things smartphones brought to mobile users is the sophistication of games made available to play on their phones. Gone are the days of playing Snake on a Nokia – now iPhone and Android apps offer a wealth of games that have led to 65% of Americans and...
Viewers of YouTube Influencer Videos Report Impact of Endorsements
About two-thirds (67%) of 13-24-year-olds who watch online videos say they are watching more digital video because of the pandemic. Findings from a recent report [excerpt download page] from Hub Research shows that increased online video viewing is mostly reserved to...
Which Product Recommendation Sources Do Consumers Trust the Most?
Half of consumers trust product recommendations from a specific store or website’s AI tools based on their purchase history.
CPG Advertisers Are Spreading Their Retail Media Spending Across Several Networks
The biggest challenge in working with RMNs among the brand advertisers surveyed is a lack of collaboration with retailers.
Global Media Price Inflation to Dip Slightly This Year
While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US.
TikTok Expands Lead As Teens’ Favorite Social Media Platform
The percentage of teens using TikTok on a monthly basis continues to climb.
Netflix Clings to Lead in Teens’ Video Time Amid Streaming Competition
Hulu, Disney+ and HBO Max together account for an estimated 20% of teens’ video viewing time.
Teens & Social: Who Likes What?
A look at teens’ favorite social platforms, and how usage varies by demographic group.