Teen spending since the pandemic is at the lowest level recorded since Spring 2005, according to the latest figures from Piper Sandler. The report [download page] takes a look at changes in teen spending habits as well as the top channels and markets among this...
It hasn’t taken long for TikTok to become a favorite among US teenagers. Indeed, after being deemed the third favorite social platform for teens in Spring of this year, it has sailed past Instagram to become the #2 platform for teens during Fall 2020, per the most...
While it’s true that there are certain groups of Americans who feel vastly underrepresented in advertising, it appears advertisers are not doing an adequate job of representing US consumers as a whole. All in all only about 1 in 10 (9%) of the almost 21,000 Americans...
Social media influencers appear to have a more captive audience now than they did at the beginning of the COVID-19 pandemic. A recent report [download page] from Influencer and GlobalWebIndex shows that close to 7 in 10 consumers who follow influencers report spending...
Consumers are gaining confidence in the idea that they could do nearly all of their shopping online. In a new report [sample], GfK found that more than half (52%) of US consumers believe they can shop online for almost 100% of the products or services they need, up...
While marketers seem to continue to focus their efforts on youth, broader population dynamics indicate that targeting products and services to older Americans would be a wise move for many businesses. We at MarketingCharts reviewed 10 years' worth of Census Data...
Playing video games continues to be a favorite pastime for Americans, with three-quarters of US households having at least one video game player. And, while 7 in 10 Americans under the age of 18 play video games regularly, a new report [pdf] from the Entertainment...
As well as valuing creativity and affordability, Gen Z is a generation of streamers, with 74% saying they are dependent on technology to entertain themselves, per a new report [download page] from the Center of Generational Kinetics (CGK). In its report CGK examines...
Compared with 2019, the average time spent per day by children (ages 4-15) in the US on social media apps almost doubled in 2020 across all major platforms. Of the apps studied in a recent report [pdf] from Qustodio, TikTok made standout gains in overtaking popular...
When it comes to which social media platforms resonate most with US teens, the battle between Snapchat and Instagram continues. But the latest report on teens from Piper Sandler (formerly Piper Jaffray) shows that a new player - TikTok - has made its way onto the...
Almost 7 in 10 (68%) Americans ages 12+ listen to online audio on a monthly basis. And, while online audio adoption for younger Americans has leveled off, listening by older adults is on the rise, with the Infinite Dial report from Edison Research and Triton Digital...
The number of US consumers (ages 12 and up) who listen to podcasts on a monthly basis continues to rise, up to 37% this year, from 32% in 2019. While podcast listening has increased across all age groups, more young people between the ages of 12 and 34 listen than any...
Last year, global marketing and advertising spend grew by a relatively muted 4%, but this year the market is expected to expand by 7.7%.
Online and non-store sales are expected to account for roughly 28-29% of total retail sales.
Ad relevance might help draw in streaming viewers, many of whom don’t remember seeing any political TV ads.
30% of US teens’ daily video time is spent with Netflix, level with YouTube (30%) and way ahead of cable TV (6%).
Also, more 35-54-year-olds report using TikTok than Pinterest, LinkedIn, and Twitter.
Interestingly, fewer young people this year say they currently watch live streamed video games.