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Global Ad Spend Forecasts: Key Markets & Media

Global Ad Spend Forecasts: Key Markets & MediaThree new forecasts shed some light on what we can expect this year and in the near future.June 28, 2017

Global ad spending forecasts have been released by Zenith, MAGNA [pdf] and Dentsu Aegis Network [pdf] in the past week. Among the commonalities between the three forecasts is a projected slowdown in spending this year relative to last, along with some... READ MORE
European Online Ad Spend Continues Double-Digit Growth

European Online Ad Spend Continues Double-Digit GrowthMobile hasn't made quite as much of a mark in the European online ad market as it has in the US.June 1, 2017

Online ad spend grew by 12.2% last year to reach €41.8 billion, with 20 markets registering double-digit growth for the third consecutive years, reports IAB Europe in its latest AdEx Benchmark study. The UK remains Europe’s largest advertising market... READ MORE
6 in 10 Interested in Virtual Reality Presentations When Researching Vehicles

6 in 10 Interested in Virtual Reality Presentations When Researching VehiclesEmerging Market consumers are more enthusiastic about newer technologies and research methods.May 22, 2017

Roughly 6 in 10 consumers surveyed across 8 countries say that besides traditional methods of research, they’d like to use Virtual Reality presentations when searching for information about vehicles. That’s according to Capgemini’s Cars... READ MORE

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