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In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.

In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.Shoppers say that music can improve their mood and lessen the frustration of waiting in long lines.June 27, 2017

The majority of American shoppers (84%) find that when stores play music, it makes for a more enjoyable shopping experience, according to The State of Brick & Mortar report [download page] from Mood Media, which surveyed 11,255 consumers across 9... READ MORE
AM/FM Radio Listeners Mostly Undeterred by On-Demand, Streaming Options

AM/FM Radio Listeners Mostly Undeterred by On-Demand, Streaming OptionsOnly 1 in 10 radio listeners are tuning in less this year, and of those, only about half attribute the change in part to streaming options.May 17, 2017

More than 9 in 10 radio listeners listen to local AM/FM radio stations for at least an hour per day, and that amount of time may be going up rather than down, according to the latest annual TechSurvey report [download page] from Jacobs Media. Indeed, the... READ MORE
So How Many Millennials Are There in the US, Anyway? (Updated)

So How Many Millennials Are There in the US, Anyway? (Updated)Americans aged 18-34 comprised almost one-quarter (23.3%) of the total population as of July 1, 2016. May 15, 2017

Marketers focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, from their media habits to their investment priorities. Those analyses are all helpful in their own right, but –  stepping back to the big picture... READ MORE
85% of Male Teens Claim to Watch YouTube Daily

85% of Male Teens Claim to Watch YouTube DailyIs this figure correct? Surveys show widely varying figures.May 1, 2017

Virtually all teenagers ages 13-17 (96%) say they use YouTube, and three-quarters report video chatting with friends or family, according to a study [pdf] from AP-NORC’s Center for Public Affairs Research. Close to half (44%) also live stream video... READ MORE
What Are the Essential Features of a Primary Credit Card?

What Are the Essential Features of a Primary Credit Card?The absence of an annual fee seems particularly important to the middle-aged. April 20, 2017

The credit card industry has become a competitive arena, offering increasingly attractive perks to entice and retain the 80% of Americans who use or own a credit card, per the results of a Harris Poll survey. The most vital features surround fees and... READ MORE

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