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Demographics & Audiences > Women

AM/FM Radio Listeners Mostly Undeterred by On-Demand, Streaming Options

May 17, 2017

More than 9 in 10 radio listeners listen to local AM/FM radio stations for at least an hour per day, and that amount of time may be going up rather than down, according to the latest annual TechSurvey report [download page] from Jacobs Media. Indeed, the vast majority report listening to AM/RM radio at least as much as last year. Read more »

So How Many Millennials Are There in the US, Anyway? (Updated)

May 15, 2017

Marketers focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, from their media habits to their investment priorities. Those analyses are all helpful in their own right, but -  stepping back to the big picture for a moment - how many of these prized individuals are there in the US? The latest data out from the Census Bureau gives a sense of how large this coveted generation is. Read more »

85% of Male Teens Claim to Watch YouTube Daily

May 1, 2017

Virtually all teenagers ages 13-17 (96%) say they use YouTube, and three-quarters report video chatting with friends or family, according to a study [pdf] from AP-NORC's Center for Public Affairs Research. Close to half (44%) also live stream video from their phone or computer, per the survey. Read more »

What Are the Essential Features of a Primary Credit Card?

April 20, 2017

The credit card industry has become a competitive arena, offering increasingly attractive perks to entice and retain the 80% of Americans who use or own a credit card, per the results of a Harris Poll survey. The most vital features surround fees and interest rates: three-quarters of card-holders surveyed said that it was either essential or extremely important that their primary credit card have no annual fee, and more than half (56%) felt the same way about low interest rates. Read more »

Average CMO Tenure Drops Again: Half at Top-Advertised US Brands Have Been in Position For ≤2 Years

April 14, 2017

After an almost decade-long climb that saw record tenures reached in 2014, the average tenure of CMOs at 100 of the most advertised brands in the US has now dropped for the second consecutive year. That's according to the latest annual analysis from Spencer Stuart, which also notes that close to half of the CMOs have been in their current role for 2 years or less. Read more »

Surprise: Trust in Advertising on the Rise?

March 28, 2017

In a somewhat surprising twist given what seemed to be current attitudes towards advertising, new survey data suggests a large shift towards greater trust in ads! To wit, a 2014 survey from YouGov found a little over half the general population (56%) believing that the ads they saw, read or heard were honest. In the same survey conducted this year, that figure has shot up to almost three quarters of respondents (72%). Correspondingly, the proportion of respondents who claim to trust the ads that they see, read or hear has also risen from 50% in 2014 to 61% this year. Read more »

Online Radio and Podcast Audiences Continue to Broaden

March 21, 2017

Some 61% of Americans aged 12 and older this year report listening to online radio on a monthly basis, and 87% of those listeners (53% of respondents overall) listen on a weekly basis, per the latest edition of the annual Infinite Dial report [pdf]. Both monthly and weekly online radio listening have grown across age groups, with weekly reach up by a third among the 55+ group (32%, from 24%). Read more »

Super Bowl 2017 Data [Updated]

February 17, 2017

It was a thrilling Super Bowl comeback. But how about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here's a look at some of the winners and losers, mostly from research examining the digital reverberation or impact of the commercials (it'll take time to see what type of broader impact the commercials had for advertising brands). Read more »

Smartphone, Tablet and PC Penetration, by Demographic

February 1, 2017

More American adults have access to a smartphone than to a PC, as access to these devices moves in opposite directions, according to a recent Nielsen report [download page]. The study indicates that in Q3 2016, 87% of US adults had access to a smartphone (up from 80% during the year-earlier period), while 80% had access to a PC (down from 84%). Read more »

Social Media Represents One-Quarter of Adult Women’s Total Media Time

January 25, 2017

Among American adults, women allocate a greater share of their media time to social than any other demographic group, according to a report [download page] from Nielsen. In fact, the more than 6-and-a-half hours per week they spent with social in Q3 2016 equated to fully one-quarter of their total weekly media time, per Nielsen's figures. Read more »