Category news stream

Demographics & Audiences > Women

Moms’ Media Diet: TV & Smartphones Tops for Time; Radio for Reach

January 10, 2017

Some 39% of women aged 18-49 in the US have a child under the age of 12, including 46% of women aged 35-49, according to a recent report [download page] from Nielsen. Almost three-quarters of these moms are working moms in the labor force, a percentage that increases with age. The study breaks down moms' technology ownership and media habits, analyzing differences between working moms and stay-at-home moms. Read more »

6 in 10 Say It’s Important to Buy From Socially Responsible Companies

January 6, 2017

Almost two-thirds (64%) of American adults report having made purchases from socially responsible companies in the past year, according to an annual survey report from Good.Must.Grow. The survey also indicates that roughly one-quarter (26%) have avoided making a purchase because the company in question was not socially responsible. Read more »

Newspaper and TV News Trusted More Than Online Sources

December 29, 2016

Fresh off the heels of research suggesting that adults trust traditional media ads more than digital ones, a study from YouGov [pdf] indicates that Americans are more likely to trust news that they read about in the newspaper or see on TV than they are to trust what they read online. Read more »

5 Charts to Inform Your Mobile App Marketing in 2017

December 28, 2016

Mobile apps' influence on digital media continues to grow stronger with each passing year. With app marketing taking place in a competitive environment, we turn to research provided by TUNE to better understand the drivers of app download decisions. Read more »

Here’s How Often Digital Ad Campaigns Reach Their Intended Audiences

December 22, 2016

Digital ad campaigns reached their intended audiences 59% of the time in Q2, a rate relatively unchanged from Q4 2015's 61%, according to a recent report [download page] from Nielsen. The report indicates that mobile on-target percentage has grown substantially, now matching desktop performance. Read more »

CSR Reputation Has Strong Impact on Purchase Decisions For 1 in 6 Americans

December 8, 2016

theharrispoll-company-csr-reputation-effect-consumer-decisions-dec2016For 16% of American adults, a company's reputation for social responsibility has a strong effect on the decisions about what to buy and who to do business with, per results from a Harris Poll survey of more than 2,000 US adults. While that's outweighed by the 20% for whom corporate social responsibility (CSR) reputation has no effect at all, most Americans say that CSR affects their decisions at least once in a while. Read more »

Top 10 Marketing Charts of the Month – November 2016

December 7, 2016

mctop10nov-16-entryThis month's quick-hit set of top charts includes the following topics: social network user demographics; product discovery on social; digital display ad benchmarks; reducing email list churn; what finance wants from marketing; B2B social content effectiveness; constructing B2B buyer personas; content strategists' top initiatives; top trends in marketing technology; and holiday 2016 retail spending forecast. Read more »

Smartphones Now Virtually Ubiquitous Among Millennial Mobile Subscribers

December 2, 2016

nielsen-smartphone-penetration-by-age-group-in-q3-dec2016Almost 9 in every 10 (88% of) US mobile subscribers aged 13 and older owned a smartphone in Q3, reports Nielsen, a 10% year-over-year rise from 80% in Q3 2015. Nielsen's data, based on a monthly survey of more than 30,000 mobile subscribers, shows that feature phones have become essentially extinct among younger subscribers. Read more »

Average US Household Size Declines Again As More Americans Live Alone

November 29, 2016

census-average-us-household-size-1947-2016-nov2016Fully 28% of households now have just one person living in them, more than double the rate from 1960 (13%), reports the US Census Bureau. As a result of continued shifts in household types and family dynamics, the average household size is 2.53 this year, down from 3.3 some 50 years ago. Read more »

Majority of Consumers Will Take Action on Unwanted Emails

November 28, 2016

fluent-adults-response-to-unwanted-emails-nov2016Faced with a marketing email from a brand they don't want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%), according to recent research [download page] from Fluent. Counting in the 18% who will move the email to their spam folder (11%) or report it as spam (7%) and it seems that a majority of consumers will take some form of action to penalize unwanted emails. Read more »