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Online & Mobile > Connected Device Comparisons

Smartphones Overtake Desktops in Global AVOD Plays

March 28, 2017

Globally, consumers are now more likely to play advertising-video-on-demand (AVOD) content on smartphones (45%) than on desktops (44%), per a recent report [download page] from Ooyala. The analysis, covering Q4 2016, marks the first time in which smartphones have overtaken desktops in AVOD video plays. Read more »

How Do Viewers Discover Video Content?

March 20, 2017

Consumers still discover new TV and video content primarily through TV ads (56%) and word-of-mouth (54%) with internet search (32%) also a popular means, according to a report from the Consumer Technology Association (CTA). However, consumers are also now learning about new content through alternative means, such as streaming service recommendations (23%), social media (21%) or radio, TV or podcast host recommendations (16%). Read more »

1 in 3 Retail E-Commerce Transactions Involves 2 or More Devices

March 6, 2017

Almost one-third of e-commerce transactions made during Q4 2016 used 2 or more devices from the first website visit to purchase, reports Criteo [download page], which analyzed more than 3,300 global online retail businesses. Regardless of the device that was used to complete a purchase, roughly one-third of transactions involved two or more devices. Read more »

Which Industries Had the Most Active Email Subscribers in Q4?

March 3, 2017

The majority of email subscribers tend to be inactive, according to data contained in a recent quarterly study [download page] by Yesmail Interactive [download page]. For example, in the consumer services sector, 76% of subscribers were inactive in Q4, and only 4% were active within 90 days. Read more »

Here’s A Handy Chart Guide to Mobile’s Trended Share of Site Traffic in 12 Countries

March 1, 2017

It's increasingly becoming a mobile world, at least when it comes to website traffic. A new report from Adobe Digital Insights (ADI) indicates that smartphones are cannibalizing web traffic from tablets and desktops, with the smaller device seeing a 69% increase in US site visits since 2014 and the latter double-digit declines. Read more »

App Retention Rates Still Low, But Improving

February 20, 2017

App retention continues to be a major challenge for marketers, according to a recent study [download page] by AppsFlyer which measured 3.5+ billion installs across 5,000+ apps. By day 30 after download, a mere 4.8% of organic users were active within apps on iOS devices, and only 4.5% on Android. Non-organic users were even lower. Read more »

Top 10 Marketing Charts of the Month – January 2017

February 10, 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; advertising to Gen Z; social media's purchase influence; e-commerce and m-commerce popularity; adoption of voice-enabled digital assistants; business trust and buzz; top influence marketing goals; most effective content types; and B2B customer marketing activities. Read more »

Are Viewers Watching Business-Related Videos to Completion?

February 7, 2017

Research has shown that video is taking on a greater role for B2B content marketers. But producing a video is different from having it played - and played long enough for the message to get across. New video benchmarks from Vidyard [download page] offer an idea of completion rates for business-related videos. Hint: it depends greatly on the video's length. Read more »

Smartphone, Tablet and PC Penetration, by Demographic

February 1, 2017

More American adults have access to a smartphone than to a PC, as access to these devices moves in opposite directions, according to a recent Nielsen report [download page]. The study indicates that in Q3 2016, 87% of US adults had access to a smartphone (up from 80% during the year-earlier period), while 80% had access to a PC (down from 84%). Read more »

Smartphones Reportedly Accounted For A Majority of Google Search Ad Clicks in Q4

January 30, 2017

Smartphones accounted for 51% of Google search ad clicks, taking a majority share for the first time in Q4 2016, reports Merkle in its latest quarterly Digital Marketing Report [download page]. By comparison, phones comprised just 27% of search ad clicks on Yahoo Gemini and only 13% of clicks on Bing Ads. Google continued to hog virtually all paid search ad clicks on phones, according to the report. Read more »