About three-quarters (74%) of US consumers ages 13 years and older watch streaming video at least weekly, with 41% watching daily. Many of these consumers acknowledge that there is a price to watching free videos: the majority (78%) of the 1,500 US consumers that the...
Online ad revenues grew rapidly again this past year, up almost 22% and surpassing a $100 billion milestone to reach $107.5 billion, per the latest revenue report [pdf] from IAB and PwC. Revenues for the 4th quarter grew by about 19.8% year-over-year as the shift to...
Overall desktop display ad viewability rates have improved in the US with programmatic display once again seeing another increase in the second half of 2018, according to Integral Ad Science’s (IAS) media quality report [download page]. The overall desktop display ad...
Video ad completion and viewability rates continue to improve even as click-through rates continue in their decline, while connected TV is the device to watch, according to the latest benchmarking data from Extreme Reach. Video Completion Rates Video completion rates...
While the stereotype may be that men are more addicted to gadgets - indeed, electronics was the favorite shopping category for men in the last Holiday period - new data from Nielsen illustrates that when it comes to using mobile devices, women are in the lead. Based...
By some accounts it was a strong holiday season. But after a delay in reporting its holiday season growth estimates as a result of the government shutdown (which curtailed Commerce Department reporting), the NRF's figures aren't quite so heartening for the industry....
The video game industry is one of the fastest-growing sectors in the United States. It supplies more than 220,000 jobs across all 50 states and video games - whether they be on consoles, computers or mobiles. These impressive stats are among the new figures published...
The younger generation in the US is well above the average when it comes to mobile shopping. While a little more than half (53%) of all shoppers ages 20-72 years have used a smartphone to shop in the past six months, nearly three-quarters (73%) of Generation Y (ages...
B2B ad spend in the US is slated to top $6 billion in 2019, but marketers are still putting more of their spend towards ads on desktop and laptop devices than on mobiles. However, data from eMarketer suggests that mobile is not lagging quite as far behind as it did in...
Older Americans are not being left behind in the age of technology, and are adopting dominant technologies like smartphones, computers and tablets at a steady rate. In fact, three-quarters reported owning a smartphone in 2018, which is up some 5% points from the year...
As CES wraps up another annual visit to sunny Las Vegas, the Consumer Technology Association (CTA) has forecasted [press release] a strong year ahead for the US consumer technology industry. Artificial intelligence and high-speed connectivity are contributing factors...
Video advertisers have a wide variety of devices through which to reach consumers, but OTT devices have rocketed ahead in viewers' use the past year, now taking by far the largest share of US premium video ad views. That's one of the key findings from FreeWheel's...
While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US.
Community or networking events along with brand pop-up events are favored in both the US and UK.
Gen Z adults are particularly unlikely to feel that they have the most in common with their own generation.
Demand for consumer technology continues to be on the rise in the US, with the Consumer Technology Association (CTA)...
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that...
Global time spent streaming video during the first quarter of 2021 increased some 36% over the same quarter last year,...