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Online & Mobile > Email

Global Email Users, Traffic Forecast to Continue Growing

June 22, 2017

Email may not be growing at the same rate as social media or messaging platforms, but it's still chugging along, according to a new annual forecast [pdf] from The Radicati Group. Globally, there are an estimated 3.7 billion email users this year, a number that is predicted to grow by 3% per year through 2021, when it will exceed 4.1 billion. Read more »

State of Marketing Report Shows Growing Use of Various Channels, Troubles With Message Personalization

June 21, 2017

Salesforce Research has released its 4th annual "State of Marketing" report [download page], surveying the landscape of the evolving function. While the study covers several different areas, one particular takeaway underscores the rate of change, at least in channel usage: marketing leaders responding to the survey estimated that on average, one-third of their budgets are spent on channels they didn't know existed 5 years ago. Read more »

B2C Decision-Makers Agree: The Email Address Is the Most Valuable Piece of Customer Data

June 15, 2017

Email marketing is consistently said to be the most effective digital tactic, so it's perhaps not too surprising that B2C decision-makers are more likely to see customers' email addresses as valuable than their phone numbers or social logins. That's the view of more than 100 US B2C marketing/advertising decision-makers at director-level or above surveyed by [download page] Forrester Consulting on behalf of LiveIntent. Read more »

Enterprise Organizations Tout Effectiveness of In-Person Events for Demand Gen

June 9, 2017

Marketing decision-makers working at organizations with at least 1,000 employees are seeing results from their event marketing efforts, per results from a survey from Certain [pdf]. More than three-quarters rated the effectiveness of their organizations a top-2 box on a 5-point scale when asked about driving business results such as demand generation and pipeline acceleration from in-person events. Read more »

Top 10 Marketing Charts of the Month – May 2017

June 7, 2017

This month's quick-hit set of top charts includes the following topics: population shares, by age bracket; media consumption trends; media advertising heavyweights; most tolerated ad types; brand behavior on social media; email innovation efforts & KPIs; B2B digital priorities; inbound marketing challenges; and programmatic's "tech tax." Read more »

Email in Q1: Consumers Engage on Friday, Convert on Saturday

May 17, 2017

Consumers aren't turning away from marketing emails, says Yes Lifecycle Marketing [download page], noting that in Q1 new subscribers featured more prominently in marketers' databases than in the year-earlier period. But it's not all roses: while open rates continued their ascent, click rates moved in the opposite direction once again, meaning that marketers need to up their game. Read more »

Non-Profits Upped Their Email Volume in 2016

May 8, 2017

Non-profits sent 10% more emails in 2016 than in 2015, averaging 69 messages per subscriber through the year, according to the latest annual M+R Benchmarks Study. The greatest increase in email volume came in the form of fundraising emails, up 27% year-over-year to an average of 2 per subscriber per month. Read more »

Email’s Not Dead; Brands Are Innovating With It. Here’s How.

May 1, 2017

It wasn't so long ago that email was supposed to die at the hands of social media as a communications channel. But brands have been sending more email, consumers have been doing the same, and marketers continue to rate email the most effective digital channel. But what are they doing to get better? A report from Econsultancy and Adestra [download page] offers some insights. Read more »

Personalization Efforts Mainly Limited to Email and Website Home Pages

April 26, 2017

Virtually all marketers believe that personalization helps advance customer relationships and that their prospects and customers expect a personalized experience, new research from Evergage has found. But only 45% agree that they're getting personalization right, and further results from the study indicate that personalization channels and experiences remain limited. Read more »

Mobile Marketing ROI Has Come A Long Way in the Past Decade, But Email’s Still Tops

April 25, 2017

Email marketing continues to provide the best ROI of any digital channel, closely followed by SEO, according to Adestra and Econsultancy in their latest Email Marketing Industry Census [download page]. The survey of almost 700 in-house marketers - the majority of whom are UK-based - found close to three-quarters (73%) reporting that email offers a good or excellent return on investment, with SEO (72%) also highly regarded. Read more »