Non-profits reports a 4% decline in email revenues, which contributed 14% of all online revenues.
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Engagement Rates Drop As E-Commerce Brands Up SMS, Push Notification Volume
The average click rate on e-commerce brands’ SMS campaigns slipped last year, but was generally in line with figures from 2020.
B2B Marketers Remain Enamored with Content Marketing
Content marketing is considered to be the channel that produces leads with the highest ROI.
Direct Mail Volume Inched Up in 2022
It might take time for direct mail volumes to recover to pre-pandemic levels, if they ever do.
US Online Media Spend in 2022 and the Outlook for 2023
Total US online media spending is expected to grow by 10.8% this year, capturing 6 in 10 media ad dollars.
What Types of Content Appeal to Technical Audiences on LinkedIn?
Technical buyers show a strong appetite for research data.
What Types of Brand Messaging Appeal to Americans?
Demand for humorous brand messaging seems to have declined.
Podcasts Are Now A Top Source of Thought Leadership Content in the US
One-third of business decision-makers in the US report spending at least 5 hours a week consuming business-related content.
One Way to Set B2B Content Apart from the Rest? Actively Promote It.
High quality and unique stories are the primary ways to differentiate B2B content.
1 in 6 People Feel That Once They Share Their Data Online It No Longer Belongs to Them
People are most concerned about the privacy and security of their data when allowing apps or websites access to their location data.
What Are ABM Practitioners’ Top Challenges?
Sales and marketing alignment is both a top benefit and a top challenge of ABM programs.
Which Types of Interactive Content Are Working for Marketers?
Interactive emails are perceived to be effective and relatively easy to execute.
Inaccurate Information Roils B2B E-Commerce Sites
More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.
Advertisers Tout CTV’s Value Across the Funnel
About half are using CTV to achieve lower-funnel objectives.
Here’s How Social Media Marketers Spend Their Time
Social media marketers wish they had more time to respond to customers and to engage in strategic planning.
The Most Engaged Email Recipients Open Emails Soon After They’re Sent
About one-fifth of an email campaign’s total opens – and close to one-third of its total clicks – occur within the first hour of send.
Which Digital Channels Do Marketers Around the World Feel Are Most Effective?
Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.
In-House Agencies Now “Firmly Entrenched”
Some 82% of ANA member marketers surveyed have an in-house agency, and the ANA forecasts this figure to peak at 85-90%.