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Almost Half of US Online Shoppers Have Made A Cross-Border Purchase

Almost Half of US Online Shoppers Have Made A Cross-Border PurchaseOnline shoppers are using marketplaces more and finding international retailers on them.October 3, 2017

Some 47% of online shoppers in the US report having made an international purchase at some point in the past year, reveals UPS in the third installment [pdf] of its Pulse of the Online Shopper series. That figure is up from 40% a couple of years ago,... READ MORE
Video Ad Viewability Update 2017: Benchmarks Across Countries & Devices

Video Ad Viewability Update 2017: Benchmarks Across Countries & DevicesVideo viewability rates are unchanged from last year in the aggregate, though mixed fortunes are evident across countries.September 26, 2017

Video ad viewability seems to be flat from last year, according to our review of Google’s latest foray into the topic. Some 66% of video ads were viewable on the web and in apps (excluding YouTube) across devices in May 2017, a figure that’s... READ MORE
European Display Ad Market Goes Programmatic

European Display Ad Market Goes ProgrammaticHalf of European digital display ad spending is traded programmatically.September 18, 2017

Half of display ad spending in Europe last year was transacted programmatically, according to a new report from IAB Europe. That follows a prediction last year from Zenith that programmatic trading would account for a majority of global digital display ad... READ MORE
1 in Every 3 Searches in the US is Conducted on the Bing Network

1 in Every 3 Searches in the US is Conducted on the Bing NetworkA breakdown of the Bing Network's market share across regions and countries.August 22, 2017

Bing is “bigger than you think,” reports Bing Ads by way of a tweet last week drawing attention to its market share around the world. In fact, the Bing Network accounts for 1 in every 3 explicit core search queries in the US, totaling 5 billion... READ MORE
Almost Half the World is Now Online

Almost Half the World is Now OnlineThe majority of households around the world have access to the internet at home.August 16, 2017

Some 48% of individuals the world over use the internet, meaning that internet use has more than doubled over the past decade. That’s according to the latest annual report [pdf] from the International Telecommunications Union (ITU), which also notes... READ MORE

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