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Digital Expected to Hit Half of All Global Ad Spend This Year

Digital Expected to Hit Half of All Global Ad Spend This Year

After a challenging year last year for global advertising, in which spending fell by 8.8%, 2021 is expected to bring a rebound in ad investment. A report [download page] from dentsu, which forecasts ad spend into 2022, estimates that this year will bring global ad...

COVID Leads Consumers to Diversify Their Food & Grocery Store Choices

COVID Leads Consumers to Diversify Their Food & Grocery Store Choices

Consumers around the world found themselves in a position last year that most had never experienced before. The pandemic and the resulting restrictions placed on movement and commuting put many in a position where they were not always able to visit their favorite...

E-Commerce Forecast to Account for 1 in 6 Retail Dollars This Year in the US

E-Commerce Forecast to Account for 1 in 6 Retail Dollars This Year in the US

The global retail e-commerce market is estimated to reach close to $4 trillion for 2020, according to a forecast [download page] from GroupM. The predictions also envision retail e-commerce sales across the globe nearing the $7 trillion mark by 2024. Per the report,...

The Pandemic Pushes A Rebound in Mobile App Opens

The Pandemic Pushes A Rebound in Mobile App Opens

Echoing the growth in global app revenue and downloads this year, mobile app open rates and location opt-ins have picked up significantly since the COVID-19 pandemic after being on the decline earlier. So finds a report [download page] from Airship, laying out what...

Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year

Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year

Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic changing everything from customer behavior to marketing and advertising...

Some Consumers Say Their Social Ad Engagement Grew During Stay-at-Home Guidelines

Some Consumers Say Their Social Ad Engagement Grew During Stay-at-Home Guidelines

Some 38% of US consumers are more open to engaging with ads on social media since the COVID-19 pandemic, but consumer sentiment has shifted since March, according to a report [download page] from Smartly.io. In what has been a changing landscape for most industries,...

Friends and Family Still the Most Trusted Sources of Brand Information

Friends and Family Still the Most Trusted Sources of Brand Information

Advertising is the least trusted source of information about brands and services among consumers, according to a recent report from Kantar Media. As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by ads that...

Where Shoppers Say They Start Their Product Hunt: Amazon > Search

Where Shoppers Say They Start Their Product Hunt: Amazon > Search

More than 6 in 10 (63%) consumers in key e-commerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines. So finds a new report [download page] from Wunderman Thompson Commerce...

Most E-Commerce Marketers Are Likely Missing Out on Personalization ROI

Most E-Commerce Marketers Are Likely Missing Out on Personalization ROI

One-third (34%) of e-commerce marketers in North America claim to use advanced personalization across their entire customer lifecycle, per the latest report [download page] from Kibo. For those in the EMEA region, this figure is just 1 in 5, suggesting that money...

Strength in Customer Journey Mapping A Distinguishing Factor for B2B CX Leaders

Strength in Customer Journey Mapping A Distinguishing Factor for B2B CX Leaders

A little more than half (52%) of large B2B organizations in North America and Europe report that delivering excellent customer experience is one of the top business challenges they are currently facing. And, according to a new B2B International study reported by...

Email Continues to Drive Purchases

Email Continues to Drive Purchases

Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be one of the most important channels available. And with good reason: as a recent report [download page] from Cheetah Digital and Econsultancy...

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