If last year taught B2B organizations anything, it is the importance digital channels now play. Indeed, US B2B digital advertising investment saw considerable growth in 2020, and a forecast from eMarketer suggests that the growth will continue in the years to come....
Confidence in major US institutions has dipped. This is per a recent survey from Gallup, which found that an average of one-third of US adults say they have “a great deal” or “quite a lot” of confidence in the 14 institutions analyzed, down from 36% in 2020. Nearly...
Since the start of the pandemic, online shopping has increased in popularity, and with that popularity comes a willingness to try new ways to buy, including “Buy Now, Pay Later” (BNPL) programs. Awareness and use of these programs have grown in the past year,...
Podcast listenership is expected to grow this year. This is good news for advertisers who plan to increase their podcast ad spending. Along with benefits such as high engagement, podcast advertising conversion rates are better or on par with other channels, according...
With an increase in ownership of Smart Speakers over the past few years the use of voice assistants has become a regular part of daily life for some. Indeed, a report [download page] from Vixen Labs reveals that some 57% of US adults use voice-activated technology,...
Despite “How to buy Bitcoin?” and “What is Bitcoin?” being top Google searches in the US in 2017 and 2018, respectively, recent data from YouGov reveals about 7 in 10 (69% of) Americans say they don’t really understand cryptocurrency. This lack of understanding may...
A good customer experience is likely to lead to customer loyalty, trust and advocacy, and some sectors are doing better than others at creating a satisfying experience. A recent report [download page] from Qualtrics’ XM Institute shows which global sectors are getting...
When it comes to landing pages, the Media & Entertainment industry significantly outperforms all others for driving form fills, with a median of more than 1 in 10 (11.3%) visits resulting in a conversion, per the latest Unbounce report on landing page conversion...
US out-of-home (OOH) advertising revenues decreased by 29% year-over-year (y-o-y) in 2020, totaling $6.1 billion, per figures released by the Out of Home Advertising Association of America (OAAA). This significant drop is in marked contrast from the respectable growth...
About half (49%) of US banking customers under the age of 55 agree that it is easier to switch banks than it used to be. But, what drives these younger customers to switch banks? Here’s what a report [download page] from Mobiquity has revealed. Convenience has become...
For email marketers, the end of the working week was the best time to reach audiences last year, according to a recent Campaign Monitor report. The study outlines a variety of email marketing benchmarks heading into 2021, including year-over-year changes to engagement...
The share of revenue professional services firms dedicated to marketing almost doubled from 8% in 2019 to 15% in 2020, according to a recent Hinge Research Institute report [download page]. This is just one of the marketplace changes listed in the study, which also...
Half of consumers trust product recommendations from a specific store or website’s AI tools based on their purchase history.
The biggest challenge in working with RMNs among the brand advertisers surveyed is a lack of collaboration with retailers.
While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US.
High-maturity firms are more likely than their low-maturity counterparts to report increased lead generation and improvements in conversion rates.
A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.
More smartphone owners rely primarily on their phones than their computers to compare prices and browse products.