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Verticals > Food & Restaurants

Father’s Day Spending Predicted to Reach New High

June 6, 2017

Fresh off a predicted record spend for Mother's Day (and for graduation), the NRF is out with another rosy projection, this time for Father's Day. Based on a survey of more than 7,300 adults, the NRF expects that total retail spending surrounding Father's Day will reach $15.5 billion, an 8% climb from the previous high of $14.3 billion, set last year. Read more »

The NRF Tells Us to Expect Record Spending for Mother’s Day This Year

May 4, 2017

Mother's Day spending will reach a new peak this year, says the NRF in a new forecast. And it's not due to more celebrants: instead, the 85% of adults planning to celebrate this year will spend an average of $186 on the holiday, up from $172 last year and boosting total spending to a projected $23.6 billion. That would approximate a double-digit (10%) rise from last year's predicted total. Read more »

Teens’ Favorite Social Platform Is… Still Snapchat

April 17, 2017

Teens over the years have had some fairly fickle preferences when it comes to their social platforms. But it seems that Snapchat has some staying power with youth: not only does it remain their favorite social platform, but it's increasing its lead over its competitors, according to Piper Jaffray's latest bi-annual survey of US teens. Read more »

Retail Spending Surrounding Easter Forecast to Reach New Heights

April 13, 2017

Total consumer spending on Easter is projected to grow to $18.4 billion this year, representing a more than 6% rise from last year's record forecast of $17.3 billion, according to the NRF. In the past decade, projected retail spending surrounding Easter has grown by $4 billion, as this year the 81% of adults who plan to celebrate the occasion expect to each spend an average of $152. Read more »

US CPG Dollar Sales Neared $800B Last Year. Which Categories and Brands Were Growth Leaders?

April 7, 2017

US CPG dollar sales reached $797 billion last year, though the 1.4% year-over-year rise was the slowest since 2011, reports IRI in a recent study [pdf]. That was due to deflationary price trends, with the average price increase dropping from 2.4% in 2015 to 0.8% last year. Nevertheless, some categories and brands saw strong growth, as outlined in a pair of IRI studies. Read more »

Quality Drives Decisions to Buy Local

April 6, 2017

A majority of US adults claim to buy local at least half the time (59%) they shop for products, and one-quarter say they buy local most or all of the time, according to an AYTM survey of 1,000 US respondents. Perceived quality of goods was the top reason for choosing to shop local (70%), followed by convenience (51%) and economic impact (50%). Read more »

The Channels Customers Want to Use to Engage With Your Brand

March 27, 2017

When engaging with brands, consumers turn first to their websites, blogs or social sites, presumably for the availability, ease and convenience in doing so, according to a recent survey [download page] from Lithium Technologies. This channel preference is also true when wanting to find out about the products and services offered, per the study. Read more »

US Companies With the Best and Worst Customer Experience Ratings in 2017

March 17, 2017

Supermarkets continue to lead the way in customer experience, while health plans are again among the worst-rated, according to the 7th annual customer experience ratings from the Temkin Group. Indeed, of the 331 companies measured across 20 industries, supermarkets occupied 2 of the top 3 positions this year, while health plans took 3 of the bottom 5. Read more »

How Brands Are Using Snapchat And Gaining Followers

February 22, 2017

Most new followers of brands on Snapchat discover those brands by searching for their usernames, though a fractional but growing number are added through deeplinks, according to a recently-released analysis [download page] of Q4 brand activity from Snaplytics. Read more »

Which Industries Are Offering Consumers the Simplest Experiences?

February 14, 2017

Almost two-thirds (64%) of consumers around the world are willing to pay more for simpler experiences, a figure which has remained quite steady over the past few years, according to Siegel+Gale's latest annual "Global Brand Simplicity Index" report [pdf]. The simplicity premium is greatest in India (92%) and China (85%), while being lower in the US (46%). Read more »