Demand for humorous brand messaging seems to have declined.
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Most Americans Figure Their Household Shopping Spend Will Go Up Over the Next Few Months
Inflation fears have moderated somewhat, though most still expect rising prices.
Virtually All US Households Buy Store Brands
Store brands accounted for 17.5% share of total dollar sales across outlets during the year-long period ending 10/2/22.
These Brands Had the Fastest Growth in Consumer Buying Intent in 2022
Food & Beverage brands dotted the list, while a surprising brand was the fastest-growing.
Google Search Ad CPLs Are Rising. Here Are Benchmarks by Industry.
CTR, CPC, CPL and conversion rate benchmarks for 23 industries.
1 in 5 Affluent Gen Zers is Hispanic
Hispanics now comprise the largest affluent subgroup in the US.
Gen Z Adults Are the Least Trusting of Brands’ Sustainability Claims
Gen Z adults are 40% more likely than average to not trust that products or services marked as sustainable are actually sustainable.
What Are Online Shoppers’ Favorite Coupon Types?
A 5% discount is likely not enough to motivate shoppers.
COVID Has Changed the Way We Eat
Americans are less likely than their European counterparts to have cut down on red meat consumption.
The Public’s Perception of the Advertising and PR Industry Has Plummeted to a New Low
More people have a negative view of the industry than at any point in the past 20+ years.
These Are Gen Z’s Favorite Brands in 2022
Social media brands don’t feature heavily in the top 10, but they do stand out the most in Gen Z favorability when compared with US adults in general.
Some Consumers Are Cutting Back on Subscriptions
Streaming service subscriptions are at risk.
B2B Buyers Are Thirsty for Research-Backed Thought Leadership
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Marketing Industry Diversity Drops, but There’s Improvement at the CMO Level
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.
Inflation’s Impact on Consumer Spending Is Still High, but May Be Easing
The top money-saving strategy used by consumers is to buy items on sale.
Consumers Eye Discretionary Spending Cutbacks
Consumers will spend more on Consumer Goods but less on Leisure & Lifestyle.
Trust Still Relies on Reliability and Transparency
There’s skepticism about business leaders’ ethics, but they’re still encouraged to speak out about societal issues.