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Mobile’s Share of Internet Use in Key Markets Has Doubled Since 2011

Mobile’s Share of Internet Use in Key Markets Has Doubled Since 2011No surprises here: mobile's forecast to grab an even larger share of internet use and digital ad spend in the coming years.October 23, 2017

Don’t expect mobile devices’ influence in digital consumption and advertising to stall anytime soon. With smartphone penetration expected to climb to 2 out of every 3 people in 52 key countries by next year, digital media will continue to skew... READ MORE
Netflix Surges Past 100M Paid Memberships, Now Has More Internationally Than in the US

Netflix Surges Past 100M Paid Memberships, Now Has More Internationally Than in the USNetflix's paid memberships outside the US have doubled in the past 2 years. Larger investments in original content seem likely to pay off in more subscriptions.October 17, 2017

Netflix’s international business has overtaken its domestic one for the first time in paid membership, according to the streaming giant’s latest earnings report [pdf]. The subscription video-on-demand (SVOD) service added almost 5 million paid... READ MORE
Video Ad Viewability Update 2017: Benchmarks Across Countries & Devices

Video Ad Viewability Update 2017: Benchmarks Across Countries & DevicesVideo viewability rates are unchanged from last year in the aggregate, though mixed fortunes are evident across countries.September 26, 2017

Video ad viewability seems to be flat from last year, according to our review of Google’s latest foray into the topic. Some 66% of video ads were viewable on the web and in apps (excluding YouTube) across devices in May 2017, a figure that’s... READ MORE
Audience Targeting Is More Successful on Mobile Than on Desktop

Audience Targeting Is More Successful on Mobile Than on DesktopDesktop viewability rates improved slightly, with direct buys outperforming programmatic deliveries.September 15, 2017

Mobile ads are reaching their intended audiences at a higher rate than desktop ads, a finding that may relate to desktops’ higher likelihood of having multiple users, according to a comScore report. In its analysis of US digital advertising in-target... READ MORE
1 in Every 3 Searches in the US is Conducted on the Bing Network

1 in Every 3 Searches in the US is Conducted on the Bing NetworkA breakdown of the Bing Network's market share across regions and countries.August 22, 2017

Bing is “bigger than you think,” reports Bing Ads by way of a tweet last week drawing attention to its market share around the world. In fact, the Bing Network accounts for 1 in every 3 explicit core search queries in the US, totaling 5 billion... READ MORE

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