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2017 Deliverability Benchmark Report

2017 Deliverability Benchmark Report

[Sponsored by Return Path] For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step. Globally, one in five emails are missing the inbox. With 20 percent of email...

People’s Perception of the Advertising & PR Industry Is Still Low, But Has Improved

People’s Perception of the Advertising & PR Industry Is Still Low, But Has Improved

It's hard to sell to a public that doesn't view you well... Yet that's the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception, according to Gallup's latest survey on industry...

Your Email Campaigns Are Only Reaching Three-Quarters of Your List

Your Email Campaigns Are Only Reaching Three-Quarters of Your List

Inbox placement rates have improved in the US over the past year or so, but 23% of emails from US senders still fail to reach the inbox. That's according to Return Path's latest annual Deliverability Benchmark Report [download page], which looks at deliverability...

Top 10 Marketing Charts of the Month – March 2017

Top 10 Marketing Charts of the Month – March 2017

This month's quick-hit set of top charts includes the following topics: email list growth and deliverability metrics; shopping around vs. loyalty; Millennials' new media milestone; financial status, by generation; improving digital ads; obstacles to marketing...

Here’s How Marketers Fared Last Year in the Metrics That Impact Email Deliverability

Here’s How Marketers Fared Last Year in the Metrics That Impact Email Deliverability

Close to one-third of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success, Return Path has dug into its data [download page] and provided a host...

Top 20 B2B Marketing Charts of 2016

Top 20 B2B Marketing Charts of 2016

From content marketing and digital initiatives to demand generation, vendor relationships and programmatic advertising, our collection of 2016's top B2B marketing charts (B2C deck found here) presents an intriguing array of data from both strategic and tactical...

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