Notably, 18-29-year-olds are as likely to support as to oppose a US government ban of TikTok.
Hispanic Articles
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Podcast Reach Grows, but Audience Profile Remains Largely the Same
Females and older adults are making some gains, but the podcast audience is still largely male, young, and well-educated.
CTV Reach Widening Gap with Traditional TV
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.
Marketing Industry Diversity Drops, but There’s Improvement at the CMO Level
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
9 in 10 US Adults Now Own A Smartphone
There have been marked increases in smartphone ownership among older adults and Hispanic adults.
Social Media Platforms’ User Demographics Update and Trends
TikTok and WhatsApp are fast-growing platforms with some unique characteristics.
Multicultural Media Reportedly Accounts for Only 5% of US Marketing & Advertising Spending
The share of US marketing and advertising spend allocated to multicultural media hasn’t changed in the past 5 years.
Here’s How Often US Adults Say Social Media Influencers Sway Their Purchases
More than half (52%) of 18-29-year-olds think that their purchase decisions are either very or somewhat often influenced.
1 in 6 Teens Say They’re on TikTok Almost Constantly
Fully one-third (32%) of Hispanic teens report using TikTok almost constantly.
The Demographics of Teen Social Media Use
YouTube – the most widely used social media platform – is one of the few that is more commonly used by boys than girls.
[New Report] US Media Audience Demographics: 10th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 10th edition of our popular report.
These Are the Biggest Obstacles Faced by B2B CMOs in Demonstrating the Value of Marketing
87% agree that their department now focuses more on achieving business objectives rather than activating channel-based KPIs and goals.
CTV Reach Widening Gap with Traditional TV
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.
B2B Buyers Are Thirsty for Research-Backed Thought Leadership
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
US Median Household Income Fell Last Year
The top 5% of households accounted for almost one-quarter (23.5% share) of aggregate income last year.
Hispanic Adults’ TV Time Shifts to Streaming
Hispanic audiences spent slightly more time watching YouTube than cable TV in July.
Almost Two-Thirds of All Americans Play Video Games
Video game players say the activity occupies one-quarter of their total entertainment time.