New technologies will be one of the biggest factors impacting future growth for small businesses, according to a Forbes Insights and Cox Business survey [download page] of 300 small business decision-makers. While technology has empowered small businesses through...
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Which Local Ad Channels Are Considered Useful, Annoying, and Influential?
Local media users in the US tend to view print ads as more useful than annoying, but aren't quite as sure about digital ads, according to a study [pdf] from AMG/Parade. Point-of-sale circulars are among the most positively viewed ads, with 52% seeing them as useful...
SMBs Focus on Creating Relevant Content for Their Social Channels
More than 8 in 10 SMBs have a social presence on at least one platform, according to study results from The Alternative Board. Respondent companies - 3 in 4 of which are B2B focused - reported spending the most of their social media time with content creation, as they...
Email The Digital Leader For Retail SMBs’ Customer Acquisition and Retention
Email continues to be a powerhouse digital marketing channel, according to a recently-released WBR Digital whitepaper presented in conjunction with Emarsys. Based on a survey conducted by eTail of 254 retail professionals at companies with less than $100 million in...
The 10 Cities Where Auto Purchase Loan Requests Skew Most Towards Youth
Millennials are starting to buy cars again - or at least their share of auto loan requests is climbing, per a recent report from LendingTree. Based on an analysis of auto purchase loan requests submitted in the US' top 50 cities, LendingTree reveals that 34% came from...
How-To Videos the Most Common Marketing Video Type Among SMBs
Two-thirds of SMBs create marketing videos at least 4 times a year, says Magisto [pdf] in releasing results from a survey of 565 SMBs. The most popular type of video is the how-to/education video, cited by half of respondents to the survey, with product...
Subscription Video-on-Demand Services Now in Half of US Households
Source: Nielsen [download page] Notes: Exactly half of US households had access to a subscription video-on-demand (SVOD) service - such as Hulu, Amazon Prime or Netflix - as of February 2016, reports Nielsen. That's up from 41% with access during the year-earlier...
Top 10 Marketing Charts of the Month – March 2016
This month's quick-hit set of top charts includes the following topics: Google AdWords benchmarks; most effective digital tactics; Snapchat use among youth; teens' brand discovery vehicles; core drivers of brand satisfaction; best and worst companies by CX; US ad...
In the US, Mobile Ad Spend Forecast to Rival TV by 2020
The headline news from a recent eMarketer forecast is that digital is expected to overtake TV next year in US ad spending. However such forecasts have been made for quite some time now, with the only deliberation being about exactly when that shift will come. Instead,...
Friday Research Wrap, 3/11/16
US radio advertising revenues have been mostly flat in recent years, with the RAB's latest revenue report showing a 1% decline in 2015. While digital increases have been slowing, continued growth in off-air revenues and a rebound in network spending in 2015 were...
How Do Different Generations Perceive Key US Institutions?
In some cases, there are marked variations in the views that American generations have of key institutions in the US, according to a new survey analysis from the Pew Research Center. For example, Millennials (86%) are considerably more likely than members of the...
Top 10 US States by Per Capita Personal Consumption Expenditures
Source: US Bureau of Economic Analysis Notes: The Bureau of Economic Analysis has released for the first time an analysis of personal consumption expenditures (PCE) by state, measuring 16 expenditure categories (8 categories of goods, 7 categories of services, and net...
Brand Reputation Is More Important Than Price, Almost Half of US Consumers Say
Gen Zers are less likely than older adults to say that various factors are more important than price in their purchase decisions.
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Internet Use Climbs Among Older Adults
Almost 9 in 10 adults ages 65 and older used the internet last year.
Small Businesses Not Cowed by Emerging Tech Needs; 4 in 10 Likely to Invest in New Digital Platforms
Rather than seeing the shift to digital technologies and e-commerce as a burden, many small business owners are...
Americans Still Love Small Businesses; Skepticism of Big Corporations Eases Slightly
Two-thirds of the American public holds either a great deal or quite a lot of confidence in small business, reports...
Small Businesses Look to Up Their Activity on Facebook, YouTube and Instagram
Small businesses are looking to increase their time and money investments in social media this year, reports The...