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Email The Digital Leader For Retail SMBs’ Customer Acquisition and Retention

Email The Digital Leader For Retail SMBs’ Customer Acquisition and Retention

Email continues to be a powerhouse digital marketing channel, according to a recently-released WBR Digital whitepaper presented in conjunction with Emarsys. Based on a survey conducted by eTail of 254 retail professionals at companies with less than $100 million in...

Top 10 Marketing Charts of the Month – March 2016

Top 10 Marketing Charts of the Month – March 2016

This month's quick-hit set of top charts includes the following topics: Google AdWords benchmarks; most effective digital tactics; Snapchat use among youth; teens' brand discovery vehicles; core drivers of brand satisfaction; best and worst companies by CX; US ad...

In the US, Mobile Ad Spend Forecast to Rival TV by 2020

In the US, Mobile Ad Spend Forecast to Rival TV by 2020

The headline news from a recent eMarketer forecast is that digital is expected to overtake TV next year in US ad spending. However such forecasts have been made for quite some time now, with the only deliberation being about exactly when that shift will come. Instead,...

Friday Research Wrap, 3/11/16

Friday Research Wrap, 3/11/16

US radio advertising revenues have been mostly flat in recent years, with the RAB's latest revenue report showing a 1% decline in 2015. While digital increases have been slowing, continued growth in off-air revenues and a rebound in network spending in 2015 were...

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