Some 76% of online shoppers cite fast shipping speed as a top characteristic of a great shopping experience, up from 62% in 2019. The growing importance of convenience in shopping is explored alongside other key traits in a recent report [download page] from Avionos,...
Loyalty & Rewards Programs Articles
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Where Shoppers Say They Start Their Product Hunt: Amazon > Search
More than 6 in 10 (63%) consumers in key e-commerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines. So finds a new report [download page] from Wunderman Thompson Commerce...
Content Plays Various Roles in Brands’ Customer Engagement Strategies
A recent report [download page] from the CMO Council and Rock Content reveals that marketing leaders believe interactive brand content is helping to communicate brand promise and value, deliver thought-leadership, and differentiate products and services as well as...
What Are Consumers Willing to Do to Earn Loyalty Rewards Faster?
US consumers are attracted to loyalty programs, especially those that offer free products or discounts. That’s not to say, however, that consumers don’t wish for some improvements in these programs. According to a new report [download page] from Merkle, first and...
In What Areas Do Digital Commerce Leaders Think They Can Beat Amazon?
Nearly 3 in 5 (57%) digital commerce senior decision-makers see Amazon as a barrier to the growth of their organization’s, with 56% saying they believe that the industry would be better off without the e-commerce giant. Yet although one-third (34%) of digital commerce...
Marketers Are Lagging in Their Use of CRM Data for Loyalty Programs
More than three-fifths (62%) of marketers say their loyalty programs are fully integrated with their CRM data. However, that doesn’t mean they're always using that data to its advantage, according to a Merkle survey [download page] of 200 marketers at large North...
Brands Recognize That Respect for Data is Critical in Securing Customer Trust
About one-quarter (24%) of CMOs define customer loyalty as "establishing a level of trust and connection that inextricably ties long-standing customers with the culture and attributes of the brand," putting it second only to a definition based on repeat purchases....
3 Surprising Findings About E-Commerce Marketing
Retailers are clearly keen on finding new customers, as four in 5 (81%) digital retail leaders say that in 2018 acquisition marketing was among their largest marketing investment priorities, making it the leading investment initiative. This appears to have been a...
Loyalty Program Membership Doesn’t Always Translate to Activity; Satisfaction Levels May Be to Blame
People continue to enroll in loyalty programs, but are active in fewer than half of them, according to a report [download page] by Bond Brand Loyalty. Among the 55,000 consumers surveyed, American respondents on average reported holding 14.8 memberships in loyalty...
Young Adults Are Less Likely Than Others to Take Part in Loyalty Programs
Loyalty programs are still going strong in the US, with nearly two-thirds (64%) of Americans participating in at least one such program. That being said, a new report [download page] from YouGov shows that older age groups appear to be the most prevalent users, while...
Holiday 2018 Data Hub (Updated): Results Recap
By some accounts it was a strong holiday season. But after a delay in reporting its holiday season growth estimates as a result of the government shutdown (which curtailed Commerce Department reporting), the NRF's figures aren't quite so heartening for the industry....
83% of Consumers Say They’d Watch A Branded Video For A Reward
Reviews are a critical factor in consumers' purchase decisions, and it turns out that the vast majority of people would leave one in exchange for a reward, according to survey results from HelloWorld [download page]. The Merkle company examined what consumers would be...
B2B Buyers Are Thirsty for Research-Backed Thought Leadership
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Marketing Industry Diversity Drops, but There’s Improvement at the CMO Level
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.
What’s the State of the Marketing-IT Relationship?
Human experience and digital transformation are top opportunities for digital collaboration between marketing and IT...
How Have Consumers’ Expectations of Rewards Programs Changed Since COVID-19?
Consumers are willing to modify their buying in order to optimize the benefits of their loyalty programs. But they may...
Consumers Shown to Say, Stay and Spend More With Loyalty Programs
More than 6 in 10 consumers modify their spending in order to maximize loyalty program points, according to figures in...