Consumers value cash for their loyalty over other loyalty schemes, according to a study [report download] from Dosh. Of the 3,000 US consumers surveyed, 83% feel rewarded when receiving cash back (31% of the whole sample feeling very rewarded and 52% a little...
Loyalty & Rewards Programs Articles
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Convenience Drives Grocery Banner Choices
Grocery store loyalty is weak, reports tcc global in its 2018 International Loyalty Study [pdf]. Indeed, almost 4 in 10 shoppers surveyed across 15 global territories agree that it wouldn't matter to them if their usual store closed (as they'd just shop elsewhere),...
Only 3 in 10 Consumers Are “Resolute Loyalists.” Here Are 6 Insights on Loyalty Programs.
Just 29% of US consumers can be classified as "resolute loyalists" in that they describe themselves as very loyal, buying only their favorite brands. While virtually no consumers say they're not loyal at all, most (68%) instead describe themselves as somewhat loyal...
Shoppers Around the Globe Turn to Social Media For Purchase Inspiration
Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases, according to a study from PwC [pdf]. The survey, conducted among 22,000 consumers in 27 territories, also found many turning to...
Retail Marketers Are Doubling Down on Millennials and Gen Z
Given the longstanding buzz among marketers about Millennials - and now Gen Z - the headline of this article may seem slightly... stale. But it's nonetheless interesting to see that retail marketers are (continuing?) to shift their spending away from older generations...
5 Findings About E-Commerce Subscription Service Customers
Subscription services have been making headway in the FMCG space of late, accounting for 20% of all e-commerce orders in that category. But how many online shoppers subscribe to broader e-commerce subscription services - and why? A McKinsey survey offers some...
These Emotions Are Said to Have the Greatest Influence on Brand Loyalty
Emotions are greater drivers of brand loyalty than rational factors such as price competitiveness or brand values including social responsibility, new research from Capgemini [pdf] has found. But while emotions were seen as the primary driver of loyalty across...
Personalization Continues to Provide Uplift in Conversion Rates for Online and Offline Channels
In-house marketers continue to see the most bang for their personalization buck in the area of search engine marketing, but those implementing personalization in offline channels are reporting more success this year. That's according to the latest annual Conversion...
B2B Buyers to Vendors: Stop and Listen For A Moment
If there's something that really irks B2B buyers, it isn't a vendor's lack of understanding of the company, its needs, or even its industry. After all, those things can be learned or explained in the course of a discussion. But one thing needs to happen first: vendors...
Millennials the Most Price Sensitive Generation When CPG Shopping
Millennial consumers are more likely to engage in deal-seeking behavior when shopping for CPG items than are older shoppers, according to the results of an IRI survey [pdf]. Seven out of ten Millennials generally buy the lowest price item while grocery shopping, as...
Product Quality and Service The Key Levers in B2B Customer Loyalty
B2B buyers and consumers are alike in at least one way: product quality is the key determinant of their loyalty. In a new study [download page], Merkle reveals that product quality matters more than anything else to B2B buyers' loyalty once they've established a...
The Customer Experience is Ripe for Improvement, Consumers Say
More than 8 in 10 people surveyed across 8 countries say they'd be willing to spend more for a better experience, according to Capgemini research [pdf]. But the study reveals a disconnect between executive and customer perceptions of companies' customer-centricity....
B2B Executives Outline Their Most Important E-Commerce Initiatives
Almost two-thirds of B2B executives feel that e-commerce is broken at their organization.
Here’s What Consumers Would Do to Get A Coupon from an Online Store
Fewer than half of online shoppers would switch from their favorite store for a coupon offering 20% off one item.
Multi-Location Marketers Are Feeling Good About Themselves
84% rate their businesses as good or very good at understanding local area requirements.
How Can Traditional Retailers Compete with Digitally Native Brands on Customer Experience?
Some 76% of online shoppers cite fast shipping speed as a top characteristic of a great shopping experience, up from...
Where Shoppers Say They Start Their Product Hunt: Amazon > Search
More than 6 in 10 (63%) consumers in key e-commerce markets start their online shopping searches on Amazon, topping...
Content Plays Various Roles in Brands’ Customer Engagement Strategies
A recent report [download page] from the CMO Council and Rock Content reveals that marketing leaders believe...