Women are more likely than men to always buy a brand regardless of price, quality, convenience or brand promise, according to a study from CrowdTwist [download page]. Based on a survey of more than 1,000 US adults, the study shows that women belong to more loyalty...
This month's quick-hit set of top charts includes the following topics: media marketing sizing; print newspaper trends; email response rates by hour; social media marketing trends; Facebook ad benchmarks; elements of a great e-commerce site and a great customer...
The top priority of customer success teams is churn reduction, with 76% of customer success professionals listing this as a high priority. That's according to Totango's 2016 Customer Success Salary Survey & State of the Profession Report, which surveyed 1,000...
Few US and Canadian loyalty program members are very satisfied with their program experience, per results from a Bond Brand Loyalty study [download page] produced in association with Visa. Based on a survey of 12,000 US and 7,000 Canadian consumers, the study details...
Roughly 8 in 10 US and Canadian consumers say that loyalty programs make them more likely to continue doing business with certain companies, and almost 3 in 4 feel they're more likely to recommend brands with good loyalty programs, details Bond Brand Loyalty in its...
![[STUDY] Marketing Financial Services to Millennials](https://www.marketingcharts.com/wp-content/uploads/2016/04/MC-Fin-Serv-Report.png)
Millennials present apparent contradictions to financial services marketers:Â they're underbanked but increasingly using financial institutions for non-account purposes; and while open to non-traditional brands, they choose the big 3 at a greater rate than the...
This month's quick-hit set of top charts includes the following topics: most exciting digital opportunities; top smartphone activities; biggest mobile shopping problems; peak app usage times; inactive email subscribers' value; what damages corporate reputations; the...
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping, according to a series of recent studies. In fact, digital's influence on US in-store sales appears to be particularly large relative to other mature...
Retail sales over the holiday season grew by 3% to $626.1 billion last year, below the forecasted growth rate of 3.7%, reports the NRF, which also noted that non-store holiday sales grew by 9%. Weather, inventory challenges and early-starting discounts contributed to...
2015 brought with it the emergence of new trends along with the continuation and acceleration of others. This collection of our most popular charts of 2015 covers some of the year's biggest stories and foreshadows some of the most important ones to come. Our top...
Source: COLLOQUY [download page] Notes: Once consumers join a loyalty program, their attention shifts from transactional desires such as rewards points and discounts to more personal and emotional benefits such as ease of understanding (81%) and relevance of offers...
Source: Adobe [download page] Notes: Convenience is the most important element of the mobile retail experience, whether that experience is on the mobile web or in mobile apps, according to Adobe's latest annual "Mobile Consumer Report" that's based on a survey of...
The biggest challenge in working with RMNs among the brand advertisers surveyed is a lack of collaboration with retailers.
While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US.
Community or networking events along with brand pop-up events are favored in both the US and UK.
About one-quarter (24%) of CMOs define customer loyalty as "establishing a level of trust and connection that...
Retailers are clearly keen on finding new customers, as four in 5 (81%) digital retail leaders say that in 2018...
People continue to enroll in loyalty programs, but are active in fewer than half of them, according to a report...