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Other Media, Cross-Media & Multi-Channel > Magazines

Research Uncovers C-Suite’s “Surprising” Thought Leadership Consumption Behavior

June 19, 2017

Recent studies have illustrated the impact of thought leadership with business decision-makers and how companies can stand out in a sea of noise. Now, a report [download page] from Forbes Insights and the Deloitte Center for Industry Insights provides additional context, demonstrating the formats that CXOs prefer. The results, as noted by the authors, are sometimes "surprising." Read more »

Top 10 Marketing Charts of the Month – May 2017

June 7, 2017

This month's quick-hit set of top charts includes the following topics: population shares, by age bracket; media consumption trends; media advertising heavyweights; most tolerated ad types; brand behavior on social media; email innovation efforts & KPIs; B2B digital priorities; inbound marketing challenges; and programmatic's "tech tax." Read more »

Traditional Media Still the Best Way to Reach Boomers, Advertisers Believe

May 25, 2017

TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals responding to an Advertiser Perceptions survey. Presented with 10 media categories and asked to identify the best one for reaching and delivering meaningful results from this large generation, fully half (51%) of respondents chose TV, with agencies (59%) more likely to agree than marketers (41%). Read more »

Latest Media Consumption Estimates Show Expected Trends

May 10, 2017

Consumers are spending more time with major media each day, and all that extra time is going to digital media. That's according to our look at eMarketer's latest daily major media consumption estimates, which we compared to earlier figures released for 2012. The increase in media time has clearly gone digital's way (no surprises, there), though radio has been quite resilient among traditional media. Read more »

Here Are The Advertising Types That Consumers Say They Tolerate the Most

May 8, 2017

We won't bury the lede: we could have titled this article, "Once More With Feeling: Consumers Prefer Ads in Traditional Media." And we almost did. For whatever reason, consumers just seem to tolerate legacy media ads more than online ones. We've seen it before, and a recent study from Kantar Media [download page] is the latest to add to that body of research. Read more »

Global Luxury Ad Market Set to Recover

April 28, 2017

After contracting by a marginal 0.5% last year, luxury ad spending across 23 key markets is set for growth this year and next, says Zenith in its latest forecast. The US, China and Japan will provide 80% of the coming growth, predicted to be 2.9% this year and a further 3.9% next. Read more »

Magazine Media Audiences Grew by More Than 6% Last Year

March 16, 2017

Total magazine media audiences – measured across online and offline channels – grew by 6.4% year-over-year in 2016, exceeding 1.7 billion, according to a recent MPA report. Magazine brands' video audiences showed the fastest growth, of 49.7%, followed by mobile web audiences, which grew by 24.9%. Read more »

Top 10 Marketing Charts of the Month – January 2017

February 10, 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; advertising to Gen Z; social media's purchase influence; e-commerce and m-commerce popularity; adoption of voice-enabled digital assistants; business trust and buzz; top influence marketing goals; most effective content types; and B2B customer marketing activities. Read more »

US Ad Spend Trends, by Medium, in 2016

February 6, 2017

In many ways, the final ad spending figures for 2016 demonstrated a continuation of previous trends, although there were some intriguing results mixed in, according to a review of figures recently released by Standard Media Index (SMI). Digital kept growing and print kept declining, but there were some indications of a shift away from digital and towards TV. Read more »

Top 20 B2C Marketing Charts of 2016

January 23, 2017

From digital ad benchmarks to traditional media outlooks and the customer experience, our collection of 2016's top B2C marketing charts (we're breaking out B2B into its own deck this year - stay tuned) showcases some macro trends running through the industry while also paying heed to some of the more effective tactics being used by marketing professionals. Read more »