Short, user-friendly surveys are more likely to be completed.
Market Research Articles
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These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2023
Last year’s #1 brand tumbled to the 18th spot this year. Which supplier took its place?
How Do Full Service Research Suppliers Feel About Generative AI?
While most are using or trying AI, few believe it will have a major positive impact on primary research execution.
Most US CMOs See Increased Rivalry for Customers on the Horizon
More CMOs now see the emergence of new global competitors as a growing threat than the emergence of new domestic competitors.
Insights Professionals Take on More Roles, Report Greater Impact
More insights professionals report leadership in brand management and a direct impact on brand positioning.
Marketing Has Taken on More Responsibilities Since the Pandemic
Compared to early 2020, more CMOs are reporting marketing has primary responsibility in 19 of 25 activities measured.
These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2022
There’s a new name at the top.
Which Areas Do Insights Teams Impact?
Insights work most directly impacts organizational decisions about advertising and media.
Media Planners Expect to Make Greater Use of Market Research
Many media planners are expecting to leverage channel research for the first time this year.
What’s Buzzy in the World of Market Research?
The insights community is still buzzing about storytelling and data visualization.
These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2021
While optimism about the market research industry as a whole remained steady even during the pandemic, suppliers’ optimism about their companies plummeted. However, the latest GRIT report [access page] shows that with signs of a light at the end of the tunnel that was...
How Do Market Researchers Spend Their Time?
Just 18% of market researchers’ time is spent on activities not related to research, according to a new GRIT report [download page]. In its latest Insights Practice edition, the GRIT Report breaks down how market researchers spend their time, as well as the state of...
The Changing Motivations for Social Media Use Among Gen Zers Worldwide
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
Brand Reputation Is More Important Than Price, Almost Half of US Consumers Say
Gen Zers are less likely than older adults to say that various factors are more important than price in their purchase decisions.
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
In-House Marketers Are Focusing on Existing Strengths Amid the Pandemic
The majority (58%) of in-house marketers think that selling existing products and services will be extremely important...
Nearly Half of Consumers Would Change Their Purchase Behavior as a Form of Feedback
More than 8 in 10 (85%) consumers share their opinion with brands by taking surveys, making this the most popular...
Marketers See Usefulness of Research Tactics, but Lag in Self-Reported Skill Sets
Nine in 10 (91%) marketers consider market research to be beneficial to marketing, but that doesn't mean all marketers...