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These Are the Steps MarTech Buyers Take Prior to the Research Process

These Are the Steps MarTech Buyers Take Prior to the Research ProcessMarTech buyers appear to take an informal approach to assessing their requirements. July 14, 2017

We’ve all heard the stats about how much of the buying process is complete before a vendor representative is ever contacted. And new data from Target Marketing and IBM [download page] confirms that buyers feel that their self-driven online research is... READ MORE
What Are the Biggest Advertising Challenges Faced by Marketers?

What Are the Biggest Advertising Challenges Faced by Marketers?Reaching and capturing the attention of target audiences are big challenges for advertisers.June 30, 2017

A few advertising challenges are considerably more problematic than others, according to new survey results from Advertiser Perceptions. The top challenges faced by marketers are: reaching potential customers in a meaningful and compelling manner; and... READ MORE
Enterprise Organizations Tout Effectiveness of In-Person Events for Demand Gen

Enterprise Organizations Tout Effectiveness of In-Person Events for Demand GenSocial media and email are considered the most effective tactics for promoting events.June 9, 2017

Marketing decision-makers working at organizations with at least 1,000 employees are seeing results from their event marketing efforts, per results from a survey from Certain [pdf]. More than three-quarters rated the effectiveness of their organizations a... READ MORE
Top 10 Marketing Charts of the Month – May 2017

Top 10 Marketing Charts of the Month – May 2017Our top 10 charts of the month, as determined by you, our readers.June 7, 2017

This month’s quick-hit set of top charts includes the following topics: population shares, by age bracket; media consumption trends; media advertising heavyweights; most tolerated ad types; brand behavior on social media; email innovation efforts... READ MORE

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