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Here’s How Marketers Are Deciding Where to Put Their Media Dollars

Here’s How Marketers Are Deciding Where to Put Their Media DollarsAudiences and ROI figure prominently. But where can ROI best be tracked, and whose data can be trusted?September 13, 2017

Go where you audience is. That’s the word from the industry, according to a new study [download page] from Kantar Millward Brown. More than three-quarters of survey respondents said that they look at the channels that best reach their target audience... READ MORE
64% of Marketers Don’t Have Enough Resources

64% of Marketers Don’t Have Enough ResourcesEmma’s report analyzes the goals, concerns, and pressures facing marketers and includes advice and strategies to help them overcome their biggest challenges.September 11, 2017

[Sponsored] According to Emma’s 2017 Email Marketing Industry Report, 64% of marketers don’t have enough time or personnel to do the marketing they would like. The report shows that marketers are awash in data (only 16% report identify lack of data as... READ MORE
Enterprise SEOs Finding the Most Success With Technical Onsite Optimization

Enterprise SEOs Finding the Most Success With Technical Onsite OptimizationLink building is the most difficult strategy for companies of all sizes.August 29, 2017

Technical SEO beats content development, traffic analysis and link building as the most important allocation of resources for SEO specialists working for enterprise-level businesses (500+ employees). That’s according to a recent study [download page]... READ MORE
Cost per Lead (CPL) Benchmarks, by Industry, Revenue and Company Size

Cost per Lead (CPL) Benchmarks, by Industry, Revenue and Company SizeAverage CPLs differ widely by industry and company size.August 21, 2017

HubSpot recently released a “2017 Demand Generation Benchmarks Report” [download page] focused on a variety of KPIs including email response rates and costs per lead (CPL). Based on a survey of more than 350 companies, the research outlines how... READ MORE
Major Retail Brands Are Counting on AI to Improve Customer Engagement

Major Retail Brands Are Counting on AI to Improve Customer EngagementThere remains some confusion about AI's use cases, though.August 18, 2017

Two-thirds of CMOs and senior marketers at major retail brands such as Best Buy and Urban Outfitters will shell out upwards of $1 million on artificial intelligence (AI) and machine learning this year, including about one-fifth who will spend at least $50... READ MORE

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