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Marketing Budgets Articles
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Successful Marketers Display Agility with their Budgets
Almost two-thirds (64%) of so-called “leading marketers” report that their marketing organization is “extremely budget agile.”
SMB CMOs Try to Stay on Top of Expanding Set of Channels, Mountain of Data
Two-thirds said they have overwhelmed by the amount of marketing data available in recent years.
What’s Driving Budget Changes for B2B Marketers?
Inflation and the lingering impact of the pandemic are cited as the main drivers of budget changes.
What Changes Are B2B Marketers Anticipating to Their Budgets Next Year?
B2B marketers seem bullish on their customer marketing spend and much less so on their ABM investments.
Most B2B Marketers Say Their MarTech Stack is Too Complex
About 1 in 5 describe it as “more complex than a black hole.”
Marketing Analytics Usage, Budgets Reaching New Highs
Analytics’ contribution to company performance is also at an all-time high.
CMOs Expecting to Up Their Brand Spending More Than CRM Investments
CMOs project an almost-10% increase in brand building spending in the coming year.
CMOs’ Digital Spend Skews to Paid Over Owned or Earned Media
Paid digital media accounts for about one-quarter of marketing budgets.
Here’s How Media Budgets Are Trending for 2023
Video ads appear to be set for strong growth next year.
Data-Driven Marketing Seen Most Useful for CX
Marketers believe that the data-driven marketing trend most critical to the decision-making process will be improving the customer experience.
Most Marketers Say They’re Improving the Accessibility of Their Digital Marketing
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
What Are the Most Popular Event Types Targeted to Prospects?
Community or networking events along with brand pop-up events are favored in both the US and UK.
Most Adults Don’t Relate the Most to Their Own Generation
Gen Z adults are particularly unlikely to feel that they have the most in common with their own generation.
Consumers’ Easter-Related Spending Forecast to Slip
Per-person spending is expected to be $177.06, down about $15 from last year.
It’s Getting Pricier to Acquire and Retain Customers, B2C Marketers Say
A majority say that the cost of acquisition marketing has increased over the past year.
Subscription Businesses Are Prioritizing These Customer Growth Strategies
Almost two-thirds of subscription leaders expect an increase in churn this year.
US B2B Marketing and Advertising Spend Set to Outpace Pre-Pandemic Levels This Year
Last year, online spending accounted for almost one-third of B2B media spending.