The share of US marketing and advertising spend allocated to multicultural media hasn’t changed in the past 5 years.
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Podcast Spending Expected to Rise as Marketers See It as Under-Advertised
Podcasts are perceived to be better than streaming music and radio for unduplicated reach and reaching affluent audiences.
These Are Americans’ Most Common Entertainment Activities
Music is about twice as popular as spoken word audio, and non-console-based games are likewise about twice as popular as console-based games.
Which Industries Are Delivering the Best Experiences?
US consumers are most satisfied with their recent Supermarket experiences.
Where is Ad Avoidance Most Prevalent?
Many viewers say they take action to avoid ads on free with-ads video services such as YouTube.
Which Media Activities Are On the Rise, And Which Are Waning?
Podcast listening is growing, while there’s more momentum for free than paid audio and video streaming services.
Media Audiences: Which Pandemic-Driven Changes Are Here to Stay?
Certain shifts observed during the pandemic have begun to revert to earlier trends, while others are solidifying.
US Adults Across Age Groups Are Increasingly Getting Their News from TikTok
Almost 1 in 3 adults ages 18-29 regularly gets their news on TikTok.
Which Social Media Sites Are Being Used As News Sources?
About 1 in 7 US adults now regularly gets their news from TikTok.
[New Report] US Media Audience Demographics: 10th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 10th edition of our popular report.
More Than 10% of Americans’ Audio Time is Spent Listening to Podcasts
Podcasts now account for more than one-third (36%) of spoken word audio listening time.
Slightly More Than Half of US Adults Have Watched a Movie at the Theater in the Past Year
Movie-going is particularly popular among men and youth.
CTV Reach Widening Gap with Traditional TV
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.
B2B Buyers Are Thirsty for Research-Backed Thought Leadership
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Media Audiences: Which Pandemic-Driven Changes Are Here to Stay?
Certain shifts observed during the pandemic have begun to revert to earlier trends, while others are solidifying.
US Adults Across Age Groups Are Increasingly Getting Their News from TikTok
Almost 1 in 3 adults ages 18-29 regularly gets their news on TikTok.
Which Social Media Sites Are Being Used As News Sources?
About 1 in 7 US adults now regularly gets their news from TikTok.