Over the past couple of years, podcast ad revenues have shifted from direct response to brand-building.
Media & Entertainment Articles
Additional categories:
YouTube Takes the Lead in Teens’ Daily Video Consumption
Cable TV accounts for less than 5% of teens’ daily video viewing time, which is less than is dedicated to Amazon Prime.
Growth in Free Streaming Viewing Could be Impacting Other Platforms
Two-thirds of free TV streaming viewers who have upped their time with these services have spent less time with other services as a result.
Digital Commerce M&A Is Regaining Some Momentum
Transactions have grown now for 3 consecutive quarters.
The US Neared 100 Million Paid Music Subscriptions in H1
Meanwhile, physical music revenues reached their highest level in a decade.
Consumers Report Drop in TV & Video Services, Spending
The number of paid sources used declined from 6 months earlier.
SVOD Services Now Rival Live TV As Default TV Viewing Option
TV viewers are continuing to favor online sources over set-top boxes as their viewing default – and the gap is widening.
How Popular Are Music Festivals?
Almost 6 in 10 adults ages 30-44 have been to a music festival either multiple times (37%) or once (22%).
Heavy Radio Listeners Have Plenty of Brand Conversations. Which Categories Do They Like to Talk About?
Heavy radio listeners are 25% more likely than average to be every consumer influencers.
What’s the Outlook for Media Budgets Next Year?
There’s strong positive momentum for online video ad spending, with social media also forecast for increases.
Did Marketers Follow Through on Their Media Budget Plans for This Year?
Certainly not for the metaverse.
Here’s How Entertainment and Communications Time Stacked Up Last Year
Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.
Marketing Industry Diversity Drops, but There’s Improvement at the CMO Level
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.
High-Growth Professional Services Firms Spend More on Marketing
Overall, though, professional services firms are dedicating a smaller share of their revenues to marketing.
Workplace Software Buyers Rely on A Variety of Info Sources
Decision-makers rely heavily on others’ opinions, whether via word-of-mouth, social media, or review sites.
[New Report] US Media Audience Demographics: 10th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 10th edition of our popular report.
More Than 10% of Americans’ Audio Time is Spent Listening to Podcasts
Podcasts now account for more than one-third (36%) of spoken word audio listening time.
Slightly More Than Half of US Adults Have Watched a Movie at the Theater in the Past Year
Movie-going is particularly popular among men and youth.