Digital OOH accounted for almost one-third of sales for the quarter.
Media & Entertainment Articles
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Adults Aren’t Very Comfortable with AI’s Use in Targeting Ads to Shoppers
Almost half of US adults believe that AI tools are being developed too quickly.
US Podcast Ad Spending Growth Expected to Remain Strong
Podcast ad spending grew more than twice as fast as the digital advertising market overall last year.
FASTs Remain Popular As Video Streaming Subscriptions Subside
More TV viewers this year report subscribing to or using FASTs than MVPDs.
Podcasters Reportedly Have More Influence on Listeners Than… Influencers
Podcast listeners say that hosts’ influence matters more to them than social media influencers.
Asian-Americans Spend More Time Streaming Than Watching Broadcast and Cable TV, Combined
Almost one-quarter of Asian-Americans’ TV time in January was spent with just YouTube and Netflix.
How Important is The Top Search Result on Google?
Around 1 in 5 searches last year on Google led to a click on the top result.
2023 Started Off with Improved Podcast Ad Performance
Podcast ads’ average conversion rate grew on a year-over-year basis during the first quarter of this year, as did other metrics.
Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?
18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.
Why Do People Listen to Podcasts?
Entertainment and education are the main reasons for tuning in, but diversion is also important.
User-Generated Content, Gaming Continue to be Key Trends for Youth
Half of Gen Zers and Millennials combined feel that online experiences are meaningful replacements for in-person experiences.
Consumers’ Media Diet Reportedly Trending Away from Ad-Supported Content
Digital media reportedly accounted for 35% of media time worldwide last year, while traditional media is not expected to ever post growth again.
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
These Are Consumers’ Biggest Frustrations Online
The dreaded pop-up rears its head again.
The Changing Motivations for Social Media Use Among Gen Zers Worldwide
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
Digital Commerce M&A Is Regaining Some Momentum
Transactions have grown now for 3 consecutive quarters.
The US Neared 100 Million Paid Music Subscriptions in H1
Meanwhile, physical music revenues reached their highest level in a decade.
Consumers Report Drop in TV & Video Services, Spending
The number of paid sources used declined from 6 months earlier.