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How Many Americans Are Sports Fans?

How Many Americans Are Sports Fans?There's been a decline in pro football's fan base (hello, politics), but it remains one of the most popular sports in America.October 23, 2017

College football is now almost as popular as professional football in the US, finds Gallup in newly-released survey results. The study indicates that there’s been a substantial decline over the past 5 years in the number of pro football fans, down from... READ MORE
What Are Women’s Favorite Movie Genres to Watch on TV?

What Are Women’s Favorite Movie Genres to Watch on TV?Stereotypes don't apply. Plus, many are distracted while watching TV.October 12, 2017

Moms love action and men watch romance. Surprised? A new study from Adobe Digital Insights (ADI) finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more regularly than Romance ones, while many men often watch... READ MORE
People Complain of Gender Stereotyping and Lack of Diversity on TV

People Complain of Gender Stereotyping and Lack of Diversity on TVTV ads are using outdated gender stereotypes and programming is failing to be racially inclusive enough, according to new studies.October 4, 2017

Despite some progress, TV isn’t doing a good enough job of promoting inclusiveness and gender equality, according new studies from Havas Group and Univision. Almost half of women from various countries around the world agree that TV ads show too many... READ MORE
More Than 1 in 4 Alexa Owners Have Asked It What Its Deals Are

More Than 1 in 4 Alexa Owners Have Asked It What Its Deals AreThe majority of Smart Speaker owners say they've ordered an item through their device.September 29, 2017

Smart Speakers are already having an impact on commerce. Almost one-third of owners say they’re spending more on Amazon and Google since getting their Smart Speaker, according to a new study [pdf] from Edison Research and NPR. Moreover, well over half... READ MORE
Millennial Men Are Exerting Greater Influence in the Beauty Market

Millennial Men Are Exerting Greater Influence in the Beauty MarketMillennial men are almost as likely as Millennial women to talk about beauty and apparel brands.September 13, 2017

A sizable share of Millennial men have a skincare regimen – and many are likely to engage in online and offline conversations to influence others in their beauty product choices, according to a pair of new studies from YouGov and Engagement Labs. The... READ MORE
These Are the Smartwatch Functions People Use the Most

These Are the Smartwatch Functions People Use the MostSome are using their smartwatch to control media.August 21, 2017

Smartwatch owners primarily use their devices for notifications/texts and as activity trackers, with 54% and 45%, respectively, doing so on a daily basis. That’s according to the latest data released by NPD’s Connected Intelligence, which also... READ MORE

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