Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.
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Social Media Platforms’ User Demographics Update and Trends
TikTok and WhatsApp are fast-growing platforms with some unique characteristics.
The Public’s Trust in Advertising Practitioners’ Integrity Deteriorates
About half of American adults rate advertising practitioners’ honesty and ethical standards as low or very low.
Which Teens Have Access to Which Devices?
Household income plays a role in access to computers, consoles, and tablets, but not smartphones.
Here’s How Often US Adults Say Social Media Influencers Sway Their Purchases
More than half (52%) of 18-29-year-olds think that their purchase decisions are either very or somewhat often influenced.
1 in 6 Teens Say They’re on TikTok Almost Constantly
Fully one-third (32%) of Hispanic teens report using TikTok almost constantly.
The Demographics of Teen Social Media Use
YouTube – the most widely used social media platform – is one of the few that is more commonly used by boys than girls.
As Reddit Grows in Popularity, Here’s A Look at Its Users
Reddit’s users skew young, male, liberal, and well-educated.
Which Social Media Sites Are Being Used As News Sources?
About 1 in 7 US adults now regularly gets their news from TikTok.
How Are Shoppers Getting to Product Detail Pages?
More than one-quarter report often arriving at product detail pages from social media.
US Median Household Income Fell Last Year
The top 5% of households accounted for almost one-quarter (23.5% share) of aggregate income last year.
How Popular Are Music Festivals?
Almost 6 in 10 adults ages 30-44 have been to a music festival either multiple times (37%) or once (22%).
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Internet Use Climbs Among Older Adults
Almost 9 in 10 adults ages 65 and older used the internet last year.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
More Consumers Report Online Product Searches on Social Media Platforms
Men are more likely than women to say they start their online product searches on a variety of social platforms.
Half of American Adults Report Having Boycotted A Business
Older adults are more likely than their younger counterparts to have boycotted a business and to believe that boycotts are effective.
How Do People Want to Learn About Brands’ Sustainability Efforts?
Almost 7 in 10 adults agree that businesses have a responsibility to reduce their environmental impact and promote sustainability.