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Here’s How People Think Their Video Habits Will Change In the Next 5 Years

Here’s How People Think Their Video Habits Will Change In the Next 5 YearsVirtual reality viewing is coming - and it could "reignite the campfire experience of TV."October 20, 2017

More than three-quarters of people in several countries across the world believe that their video viewing habits will change in the coming 5 years. That’s according to the latest TV and Media Report [pdf] from Ericsson ConsumerLab, which surveyed... READ MORE
2017’s Top Brands Ranked by Customer Loyalty

2017’s Top Brands Ranked by Customer LoyaltyAmazon takes over from Google.October 13, 2017

Amazon has taken over as this year’s brand loyalty leader, displacing last year’s leader Google for the top spot. That’s according to the latest annual loyalty study [pdf] from Brand Keys, which ranked customer engagement and loyalty for... READ MORE
What Are Women’s Favorite Movie Genres to Watch on TV?

What Are Women’s Favorite Movie Genres to Watch on TV?Stereotypes don't apply. Plus, many are distracted while watching TV.October 12, 2017

Moms love action and men watch romance. Surprised? A new study from Adobe Digital Insights (ADI) finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more regularly than Romance ones, while many men often watch... READ MORE
Retailers Earn Almost 4X More From A Desktop Than Smartphone Visit

Retailers Earn Almost 4X More From A Desktop Than Smartphone VisitPaid search is eroding organic search's dominance as a retail marketing channel.October 10, 2017

Smartphones will overtake desktops in visit share for the average retailer by the end of this year, predicts Adobe Digital Insights (ADI) in a recent release. But the “smartphone moment” hasn’t yet translated to revenues, as conversion... READ MORE
How Often Are Ads Repeated During Premium Digital Video Streams?

How Often Are Ads Repeated During Premium Digital Video Streams?Plus, a look at video ad loads and completion rates, as well as the top devices used for viewing.October 5, 2017

Recent research from FreeWheel delved into aspects of the video advertising experience, finding that the lack of creative diversity for a single campaign was the single-most cited reason for a poor ad experience. So how often do ads repeat, at least in... READ MORE

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