Even in case where they might have some brand loyalty, Boomers appear willing to buy from competitors more than their younger counterparts.
Mobile Phone Articles
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Global Mobile App Downloads Slip in Q2; US App Store Spending Shifts to Non-Games
Among non-game apps, TikTok remained the leader by downloads globally across the App Store and Google Play.
Close to Half of Teens Say They’re Online “Almost Constantly”
98% of teens ages 15-17 have or have access to a smartphone.
Consumers’ Use of QR Codes for Shopping Assistance Up Significantly From Last Year
More consumers are also leveraging other digital touchpoints along the path to purchase, including virtual assistants.
Millennials Are Increasingly Using Various Methods to Search for Things Online
About 1 in 6 Millennials has used an image search tool in the past month.
3 Points About Consumers and Direct Mail
The more distant the consumers’ relationship with the brand, the more direct mail is favored as a communication channel.
3 Points About American Adults And Their Smartphones
A slight majority of smartphone-owning adults ages 18-29 and 30-49 admitted that they would be anxious if they lost their device for a day.
Which Online Activities Do Smartphone Owners Prefer to Perform On Their Devices?
More smartphone owners rely primarily on their phones than their computers to compare prices and browse products.
Consumers Say Loyalty Programs Impact Customer Retention
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Back to Class Spending Expected to Reach Record High This Year
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
Digital Audio Set to Account for 1 in Every 8 Media Minutes for Adults This Year
Adults will spend more time listening to digital audio than watching subscription OTT video.
Brand Reputation Is More Important Than Price, Almost Half of US Consumers Say
Gen Zers are less likely than older adults to say that various factors are more important than price in their purchase decisions.
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Internet Use Climbs Among Older Adults
Almost 9 in 10 adults ages 65 and older used the internet last year.
Which Digital Channels Do Marketers Around the World Feel Are Most Effective?
Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.
More B2B Buyers Turn to Social Media, Mobile Apps to Research Suppliers
The number of sales channels used across the buying journey has doubled since 2016.
US Teens’ Favorite Social Media Platforms Remain Unchanged; TikTok’s Growth Checked
Instagram made some headway relative to TikTok and Snapchat in the latest edition of Piper Sandler’s survey.