Digital media reportedly accounted for 35% of media time worldwide last year, while traditional media is not expected to ever post growth again.
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About 1 in 4 American Adults Buys Print Newspapers
Some 37% of adults ages 65 and older say they currently buy physical newspapers.
US Offline Media Spend in 2022 and the Outlook for 2023
US offline media spending grew by 4.2% year-over-year in 2022, but will inch down this year.
What’s the Outlook for Ad Spend This Year?
Digital advertising is expected to account for about two-thirds of global ad spending.
3 Points About Media Reach and Audience Demographics as We Start the New Year
Data shows that media usage has plateaued across the board following pandemic-driven increases.
Podcasts Are Now A Top Source of Thought Leadership Content in the US
One-third of business decision-makers in the US report spending at least 5 hours a week consuming business-related content.
[New Report] US Media Audience Demographics: 9th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 9th edition of our popular report.
Do People Still Read Print Media?
Close to one-third read print newspapers on a weekly basis.
Global Media Price Inflation Revised Upwards
TV and online video are leading the way in price inflation.
Here’s How Media Budgets Are Trending for 2023
Video ads appear to be set for strong growth next year.
1 in 8 Americans Trusts Advertising “A Great Deal”
Only 8% of American adults have a great deal of trust in social media.
For Some Industries, People Are More Likely to Believe Bad Than Good News
A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.
Consumers Are Less Interested in DE&I and CSR Messaging in Ads
By contrast, they’re more interested in ads that provide product information and discounts.
Netflix is Still Viewers’ Favorite Streaming Platform
Prime Video and Hulu seem to be on the ascent.
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.
[New Report] US Media Audience Demographics: 9th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 9th edition of our popular report.
Do People Still Read Print Media?
Close to one-third read print newspapers on a weekly basis.
Global Media Price Inflation Revised Upwards
TV and online video are leading the way in price inflation.