With 2020 just around the corner, marketers around the world are considering where they want to spend their marketing dollars. While many plan to increase their investment in digital channels like Instagram, YouTube and Google, which have a proven track-record,...
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Social Media to Surpass Print in Global Advertising Spend This Year
Although digital advertising revenue growth is slowing down, at least in the US, digital channels are continuing to rise as advertisers make even larger investments in them at the expense of more traditional platforms. Case in point, a recent ad spend forecast from...
Three Interesting Findings About What Influences Millennials’ Purchases
Consumers are influenced to make purchase decisions by a number of sources, from the myriad of ad formats found both online and offline to word-of-mouth from friends and family. The latest US Purchase Influencers Report 2019 [purchase page] from MarketingCharts, in...
B2C Marketers Aren’t Just Looking at Online Sources for First-Party Data
When it comes to first-party data, the majority of marketers are confident in many of their data sources. And, while many of these trusted sources of data are online, marketers are also confidently collecting data from offline sources as well, as detailed in a report...
The US Purchase Influencers Report 2019
We're excited to release our latest study of ad influencers and how they measure up with earned and owned channels. In our new US Purchase Influencers Report 2019, we delve into the media activities, exposure to ads, attention to advertisers, and reported purchase...
Here’s How Global Marketing Leaders’ Budgets Are Trending Across Channels
Looking ahead, forecasts indicate that the decline in traditional advertising spend is expected to continue as more marketers turn to digital channels, with the US media market size for online advertising predicted to be more than double that of traditional TV by...
Multicultural Groups in US Remain Underrepresented in Media Spend
Multicultural media spend grew by 5.6% last year to $25.9 billion in 2018, per a report [download page] by PQ Media and the ANA. While this year multicultural ad spending growth is expected to slow to a 4.5% gain, the increase will return apace in 2020, forecast to...
Mobile Takes A Bite Out of Time Spent With Traditional Media Globally
People around the world are expected to spend close to 8 hours a day consuming media this year, representing an 11% jump from 2014, says Zenith in a new media consumption forecast. The rise of mobile devices is having a large impact on media consumption patterns, per...
US Online and Traditional Media Advertising Outlook, 2019-2023
PwC has issued its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2023. [Editor's note: If you're interested in media trends, the 5th annual...
Cannabis Retailers Find Biggest Media Opportunity in Outdoor Advertising
Ten US states have already legalized cannabis for recreational use and more are predicted to do so in the coming years, with an Illinois bill recently passing through legislature and awaiting signature into law. This opens up a new market for media owners, with...
What Brand Information Sources Do People Trust the Most?
Just one-third (33%) of consumers who rely on advertising for brand information say they trust its messaging, making it the least credible source of information among the options given, according to a recent report [download page] by Kantar Media. In what might likely...
Have Consumers Become Apathetic Towards Advertising?
While global consumers' attitudes towards advertising haven’t changed much over the past year, those in the US report being somewhat less bothered by advertising this year than last. About one-third (32%) of the 1,000 US consumers surveyed for a new report [download...
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Americans Retain Favorable Opinions of Small Business
Large corporations continue to suffer from poor reputation.
B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
[New Report] US Media Audience Demographics: 8th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 8th edition of our popular report.
Globally, TV Ad Prices Have Recovered Faster Than Expected
TV ad prices are expected to inflate by 6% globally.