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What kind of social behaviors do local media fans exhibit on Facebook and Twitter? It depends on the medium, says TVB [pdf] in a study conducted in conjunction with Colligent, that combines Nielsen Media Research and Kantar Media data with social media behaviors. The "Cultural Currency" study analyzes the social media behaviors of 167 million Facebook and Twitter users across a range of legacy media, finding that overall, local broadcast TV viewers tend to be most heavily engaged socially with their stations. For advertisers, understanding how social behaviors vary among fans of various local media is an important consideration when crafting social calls to action to accompany their local media buys. Read more »

Senior executives from around the world aren't that enthusiastic about social media marketing, according to new figures released by Doremus and the Financial Times from their annual "Decision Dynamics" survey. 51% of respondents feel that advertising in social media is more intrusive than advertising in a magazine or newspaper, while only one-third believe that a social media presence enhances a company's reputation. The study results indicate that, in general, while executives are embracing online and mobile activities, they're not doing so at the expense of traditional media. Read more »

The US advertising market is quite heavily affected by political spending and the Olympics (P&O), with TV particularly influenced by cyclical P&O spending, according to [download page] the latest forecast from MAGNA GLOBAL. The researcher estimates that ad spending on core media will inch forward by 0.4% this year, but that growth is a more robust 2.4% when excluding P&O revenues. That disparity also means that TV revenues will decline by 2.8% this year, but otherwise be up by 1.9% when excluding the P&O impact. Next year, when P&O spending is back in play, the advertising market will rebound, growing by 5.9%, and fueled by an 8.9% expansion in TV revenues. Read more »

By 2015, the internet should account for 23.4% of global ad spending, details Zenith Optimedia in a new forecast. That's up more than 5% points from last year's 18%, and comes at the expense of almost all traditional media, none of which are slated to see any growth in share of spending. TV's share will remain flat, at about 40%, as will cinema's (at just 0.6%), but newspapers, magazines, radio, and outdoor will see varying levels of declining share. Print, as expected, will be hardest hit: newspapers and magazines are the only media forecast to see a decline in expenditures. Read more »

Traditional media continue to dominate global advertising spending, and most show no signs of falling off for the time being, according to new data released by Nielsen. TV, which commands the lion's share of global ad budgets, saw a 4.3% increase in expenditures for the year, reaching $350 billion. Cinema, radio, and outdoor saw growth rate above the 3.2% overall average, up 5.8%, 6.1%, and 7.7%, respectively. And while magazines (-1.6%) and newspapers (-0.2%) saw slight declines in spending, they still accounted for more than one-quarter of global spending. Read more »

An online survey of 5,000 US adults, conducted by Nielsen on behalf of the Newspaper Association of America (NAA), reveals that respondents rate newspapers (in print and on the internet) as the most effective advertising source among various media. The study measured advertising effectiveness across various metrics, with print newspapers coming out on top overall, ahead of radio, internet, and TV. Breaking the media types down into different segments, the local paper topped the ratings for likelihood to purchase and propensity to notice ads. Read more »

Scarborough Research has publicly released data [pdf] showing the top local markets for digital media usage last year. The research shows that use of the internet for social networking was highest in Austin and Seattle (62% of each market's population in the 30 days prior to the survey), while New Orleans topped the charts for newspaper website access (40%), and Austin led the pack for smartphone internet use (57%) and online radio listening (32%). Interestingly, some markets showed up across most of the top 10 listings. Read more »

Newspaper ad revenues dropped by 6% last year, marking the 7th consecutive year of declines after a 7.3% fall last year, per new figures from the Newspaper Association of America (NAA). But, reflecting a changing composition of revenues that has moved beyond advertising and circulation trends only, the NAA has moved to a new method of revenue reporting. And those results contain some positive signs for the industry: overall revenue for US newspapers fell by a more modest 2% last year, as various other sources saw gains. Read more »

Local businesses are spending more on promotions than advertising, per a recent report, and perhaps with good reason. According to recent survey results from Linkable Networks, 95% of consumers use coupons when they shop, including 30% who claim to do so every time they shop. And while the internet is turning into a prime source of coupons, inserts in the Sunday newspaper still rule the roost, with 78% of coupon users saying they typically find them there. Read more »

A survey of 10,000 US consumers conducted by the Temkin Group finds that Americans are holding steady in terms of their TV consumption and non-work-related internet use, but are spending more time with other activities such as reading books and accessing the internet via a mobile device. At 3.9 hours daily, TV viewing remains the most time-consuming media activity, followed closely by going on the internet with a computer, not for work, at 3.8 hours. Both are unchanged from last year. Read more »