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Non-Profits Upped Their Email Volume in 2016

Non-Profits Upped Their Email Volume in 2016Email lists grew, but response rates declined.May 8, 2017

Non-profits sent 10% more emails in 2016 than in 2015, averaging 69 messages per subscriber through the year, according to the latest annual M+R Benchmarks Study. The greatest increase in email volume came in the form of fundraising emails, up 27%... READ MORE
How Do Americans Feel About Their Retirement Years?

How Do Americans Feel About Their Retirement Years?Near-retirees appear to have drastically different ideas of how much is needed for a comfortable retirement.April 18, 2017

The majority of Americans want to spend their retirement traveling (55%) and spending more time with family (54%), per an Ipsos survey of US adults ages 45 to 65. Other popular ways to spend their golden years include volunteering (35%), taking up a hobby... READ MORE
Top 10 Marketing Charts of the Month – March 2017

Top 10 Marketing Charts of the Month – March 2017Our top 10 charts of the month, as determined by you, our readers.April 10, 2017

This month’s quick-hit set of top charts includes the following topics: email list growth and deliverability metrics; shopping around vs. loyalty; Millennials’ new media milestone; financial status, by generation; improving digital ads; obstacles... READ MORE
These Financial Stats Show Why Brands Shouldn’t Focus Too Much on Millennials

These Financial Stats Show Why Brands Shouldn’t Focus Too Much on MillennialsGen Xers might have the highest median incomes, but Baby Boomers are the biggest spenders.March 6, 2017

Recent research has indicated that Boomers and Silents combine to account for more than 70% of adults with at least $100k in investable assets, while Millennials comprise just 13% share, the smallest of any generation. Statistics from a recently-released... READ MORE
How Brands Are Using Snapchat And Gaining Followers

How Brands Are Using Snapchat And Gaining FollowersStory completion rates are determined more by quality than by length.February 22, 2017

Most new followers of brands on Snapchat discover those brands by searching for their usernames, though a fractional but growing number are added through deeplinks, according to a recently-released analysis [download page] of Q4 brand activity from... READ MORE

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