Non-Profit Articles

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Top 25 Marketing Charts of Q1 2018

Advertising Trends, African-American, Analytics, Automated & MarTech, Asia-Pacific, Automotive, B2B, Boomers & Older, Brand Loyalty & Purchase Habits, Brand Metrics, Brand-Related, Business of Marketing, Connected Device Comparisons, Content Marketing, Creative & Formats, Cross-Media & Traditional, Customer Engagement, Customer Experience, Customer Service & Experience, Customer-Centric, Digital, Direct Mail, Display & Rich Media, Education, Email, Europe & Middle East, Featured, Financial Services, Global & Regional, Government & Politics, Hispanic, Household Income, Industries, Internal Collaboration, Latin America, Lead Generation & Management, Magazines, Marketing Budgets, Media & Entertainment, Men, Mobile Phone, Newspapers, Non-mobile Connected Devices, Non-Profit, North America, Out-of-Home, Paid Search, Personalization, Pharma & Healthcare, Radio, Retail & E-Commerce, Return on Investment, Social Media, Spending & Spenders, Tablet, Technology, Telecom, Television, Top Brands, Travel & Hospitality, TV Audiences & Consumption, Video, Women, Youth & Gen X

From content and advertising trends to internet use, B2B marketing and budgets, our collection of Q1 2018's top marketing charts showcases some macro trends running through the industry while also paying heed to some of the more effective channels and tactics being...

Here’s How Marketers Fared in 2017 in the Metrics That Impact Email Deliverability

Automotive, Customer-Centric, Digital, Education, Email, Featured, Financial Services, Government & Politics, Industries, Media & Entertainment, Non-Profit, Privacy & Security, Real Estate, Retail & E-Commerce, Social Media, Sports, Technology, Telecom

Close to one-quarter of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success, Return Path has once again delved into its data [download page] to...

Only Half of Americans Trust Business, But Voices of Authority Re-Establish Credibility

Cross-Media & Traditional, Digital, Government & Politics, Industries, Media & Entertainment, Non-Profit, Search Engine Optimization, Social Media, Word of Mouth

Only 48% of the general public in the US trusts business as an institution, according to the latest annual Edelman Trust Barometer [pdf], but that's actually not a terrible result in light of distrust in other institutions. In fact, just 42% trust the media, and a...

Global Sponsorship Spending Set For Faster Rise This Year Than Last

Advertising Trends, Analytics, Automated & MarTech, Asia-Pacific, Brand Loyalty & Purchase Habits, Brand Metrics, Brand-Related, Business of Marketing, Cross-Media & Traditional, Customer-Centric, Demographics & Audiences, Digital, Europe & Middle East, Industries, Media & Entertainment, Non-Profit, North America, Promotions, Coupons & Co-op, Return on Investment, Social Media, Spending & Spenders, Sponsorships, Sports

Sponsorship spending worldwide is expected to grow by 4.9% this year to $65.8 billion, according to the 33rd annual industry review and forecast from ESP. That 4.9% growth rate would mark an uptick from last year's 4.3% increase, which was dragged down by...

Cost per Lead (CPL) Benchmarks, by Industry, Revenue and Company Size

Advertising Trends, Agency Business, Business of Marketing, Content Marketing, CPG & FMCG, Cross-Media & Traditional, Customer-Centric, Digital, Education, Email, Featured, Financial Services, Industries, Lead Generation & Management, Marketing Budgets, Media & Entertainment, Non-Profit, Pharma & Healthcare, Spending & Spenders, Technology

HubSpot recently released a "2017 Demand Generation Benchmarks Report" [download page] focused on a variety of KPIs including email response rates and costs per lead (CPL). Based on a survey of more than 350 companies, the research outlines how CPLs differ by company...

How Active Are Brands on Snapchat?

CPG & FMCG, Cross-Media & Traditional, Digital, Food & Restaurants, Industries, Non-Profit, Retail & E-Commerce, Social Media, Travel & Hospitality, Word of Mouth

Snapchat has been in the news quite a lot recently and apparently was the subject of an acquisition bid from Google. Its second quarter earnings release showed slow user growth, though on the positive side WPP is doubling its ad spend on the platform. Now, new data...

Your Email Campaigns Are Only Reaching Three-Quarters of Your List

Asia-Pacific, Automotive, Demographics & Audiences, Digital, Education, Email, Europe & Middle East, Financial Services, Government & Politics, Industries, Latin America, Non-Profit, North America, Real Estate, Retail & E-Commerce, Travel & Hospitality, UK

Inbox placement rates have improved in the US over the past year or so, but 23% of emails from US senders still fail to reach the inbox. That's according to Return Path's latest annual Deliverability Benchmark Report [download page], which looks at deliverability...

Non-Profits Upped Their Email Volume in 2016

Digital, Email, Non-Profit, Social Media

Non-profits sent 10% more emails in 2016 than in 2015, averaging 69 messages per subscriber through the year, according to the latest annual M+R Benchmarks Study. The greatest increase in email volume came in the form of fundraising emails, up 27% year-over-year to an...

How Do Americans Feel About Their Retirement Years?

Boomers & Older, Financial Services, Non-Profit, Travel & Hospitality

The majority of Americans want to spend theirÂ retirement traveling (55%) and spending more time with family (54%), per an Ipsos survey of US adults ages 45 to 65. Other popular ways to spend their golden yearsÂ include volunteering (35%), taking up a hobby (33%) and...

Top 10 Marketing Charts of the Month – March 2017

Analytics, Automated & MarTech, Automotive, B2B, Boomers & Older, Brand Loyalty & Purchase Habits, Brand Metrics, Content Marketing, CPG & FMCG, Creative & Formats, CSR & Environmental, Digital, Education, Email, Financial Services, Government & Politics, Household Income, Marketing Budgets, Media & Entertainment, Mobile Phone, Non-Profit, Personalization, Real Estate, Retail & E-Commerce, Search Engine Optimization, Social Media, Staffing, Technology, Telecom, Top Brands, Travel & Hospitality, TV Audiences & Consumption, Youth & Gen X

This month's quick-hit set of top charts includes the following topics: email list growth and deliverability metrics; shopping around vs. loyalty; Millennials' new media milestone; financial status, by generation; improving digital ads; obstacles to marketing...

Here’s How Marketers Fared Last Year in the Metrics That Impact Email Deliverability

Automotive, Digital, Education, Email, Financial Services, Government & Politics, Media & Entertainment, Non-Profit, Pharma & Healthcare, Promotions, Coupons & Co-op, Real Estate, Retail & E-Commerce, Social Media, Sports, Telecom, Travel & Hospitality

Close to one-third of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success, Return Path has dug into its data [download page] and provided a host...

These Financial Stats Show Why Brands Shouldn’t Focus Too Much on Millennials

Boomers & Older, Financial Services, Household Income, Non-Profit, Real Estate, Retail & E-Commerce, Youth & Gen X

Recent research has indicated that Boomers and Silents combine to account for more than 70% of adults with at least $100k in investable assets, while Millennials comprise just 13% share, the smallest of any generation. Statistics from a recently-released Epsilon study...