Most new followers of brands on Snapchat discover those brands by searching for their usernames, though a fractional but growing number are added through deeplinks, according to a recently-released analysis [download page] of Q4 brand activity from Snaplytics. The...
Non-Profit Articles
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Which Industries Had the Highest Cart Abandonment Rates in Q4?
More than three-quarters (76.8%) of customers left behind their order instead of purchasing in Q4 2016, based on a review of averages across 500 leading global brand clients. That's according to SaleCycle's latest quarterly Remarketing Report, which notes that Fashion...
Global Sponsorship Spending Set For 4.5% Rise This Year
Sponsorship spending worldwide is expected to grow by 4.5% this year to $62.8 billion, according to the 32nd annual industry review and forecast from IEG. That 4.5% growth rate is relatively steady from last year (4.6%) and up from the two prior years (4.1%), as...
CSR Reputation Has Strong Impact on Purchase Decisions For 1 in 6 Americans
For 16% of American adults, a company's reputation for social responsibility has a strong effect on the decisions about what to buy and who to do business with, per results from a Harris Poll survey of more than 2,000 US adults. While that's outweighed by the 20% for...
Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack
Marketers often pay attention to benchmarks, which are useful to get a sense of what one might expect from a campaign (though individual results almost always vary from the average!). But as a recent study [download page] from IBM Marketing Cloud demonstrates, it...
These Industries Have the Highest Equity With American Consumers
The food industry has the highest overall brand equity with US consumers, details the Harris Poll in releasing further data from its latest EquiTrend Study. The food industry's composite score of 65 (based on familiarity, quality and purchase consideration of food...
How Many of Your Brand’s Emails Are Actually Read As Opposed to Skimmed?
Having an email be opened is one thing - and a challenge in its own right. But what happens next? Are emails typically read, skimmed or just glanced at? A new report [download page] from IBM Marketing Cloud examines such engagement metrics based on a review of...
How Many Emails Do Non-Profits Send Their Subscribers?
Source: M+R [download page] Notes: Non-profits' email lists and messaging volume both grew in 2015, though response rates declined, per M+R's 10th annual Benchmarks report, which surveyed 105 participants across 8 sectors. Non-profits sent their subscribers a median...
Google AdWords Benchmarks, by Industry
Source: WordStream Notes: The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network, according to a WordStream analysis of 2,367 US-based clients who were advertising on AdWords' Search and Display networks in Q2 2015. Dating and...
How Often Are Brand Emails Deleted Without Being Read?
Source: Return Path [download page] Notes: Roughly 1 in 10 (9%) of commercial emails sent by brands in 2015 were deleted without being read, according to a recent report from Return Path. The incidence of deletion before reading ranged from a low of 5% (for...
Which Sectors, News Sources and Spokespeople Do Consumers Trust the Most?
Trust in the institutions of government, business, media and NGOs has increased across the globe, reports Edelman in its latest annual Trust Barometer report. However, trust in these institutions lags among general population respondents, instead driven by the...
Marketing to Young City Solos
Highly educated and with above-average discretionary spending, Young City Solo households are an appealing consumer segment for marketers targeting young urban professionals with active lifestyles. Based on data derived from Experian Marketing Services' Mosaic® USA...
Sports Fans Say They’ll Migrate to Streaming Platforms if Necessary
3 in 4 would be at least somewhat likely to sign up to a streaming service to watch their favorite sport.
How Do US Adults Use TikTok?
A subset of highly active users are responsible for the vast majority of content.
BDRs Report an Average of Almost 17 Touches per Contact. What Do They Do on Those Attempts?
With more than 6 contacts per account, each account is getting 100 or more contact attempts to identify an opportunity.
Top 25 Marketing Charts of Q1 2018
From content and advertising trends to internet use, B2B marketing and budgets, our collection of Q1 2018's top...
Here’s How Marketers Fared in 2017 in the Metrics That Impact Email Deliverability
Close to one-quarter of US marketing emails fail to reach the inbox, according to an analysis released last year by...
Only Half of Americans Trust Business, But Voices of Authority Re-Establish Credibility
Only 48% of the general public in the US trusts business as an institution, according to the latest annual Edelman...