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Global Sponsorship Spending Set For 4.5% Rise This Year

Global Sponsorship Spending Set For 4.5% Rise This Year

Sponsorship spending worldwide is expected to grow by 4.5% this year to $62.8 billion, according to the 32nd annual industry review and forecast from IEG. That 4.5% growth rate is relatively steady from last year (4.6%) and up from the two prior years (4.1%), as...

Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack

Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack

Marketers often pay attention to benchmarks, which are useful to get a sense of what one might expect from a campaign (though individual results almost always vary from the average!). But as a recent study [download page] from IBM Marketing Cloud demonstrates, it...

These Industries Have the Highest Equity With American Consumers

These Industries Have the Highest Equity With American Consumers

The food industry has the highest overall brand equity with US consumers, details the Harris Poll in releasing further data from its latest EquiTrend Study. The food industry's composite score of 65 (based on familiarity, quality and purchase consideration of food...

How Many of Your Brand’s Emails Are Actually Read As Opposed to Skimmed?

How Many of Your Brand’s Emails Are Actually Read As Opposed to Skimmed?

Having an email be opened is one thing - and a challenge in its own right. But what happens next? Are emails typically read, skimmed or just glanced at? A new report [download page] from IBM Marketing Cloud examines such engagement metrics based on a review of...

How Often Are Brand Emails Deleted Without Being Read?

How Often Are Brand Emails Deleted Without Being Read?

Source: Return Path [download page] Notes: Roughly 1 in 10 (9%) of commercial emails sent by brands in 2015 were deleted without being read, according to a recent report from Return Path. The incidence of deletion before reading ranged from a low of 5% (for...

Which Sectors, News Sources and Spokespeople Do Consumers Trust the Most?

Which Sectors, News Sources and Spokespeople Do Consumers Trust the Most?

Trust in the institutions of government, business, media and NGOs has increased across the globe, reports Edelman in its latest annual Trust Barometer report. However, trust in these institutions lags among general population respondents, instead driven by the...

Marketing to Young City Solos

Marketing to Young City Solos

Highly educated and with above-average discretionary spending, Young City Solo households are an appealing consumer segment for marketers targeting young urban professionals with active lifestyles. Based on data derived from Experian Marketing Services' Mosaic® USA...

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