Category news stream

Online & Mobile

Direct Media Response Rate, CPA & ROI Benchmarks in 2017

June 26, 2017

The Data & Marketing Association (DMA) - in conjunction with Demand Metric - has released its latest Response Rate Report, an in-depth study¬†of direct marketing. With direct marketers' use of multiple channels on the rise, the report takes a look at several types, providing performance and cost benchmarks. Read more »

OTT Streaming Devices Now Top All Other Devices in Premium Digital Video Ad Views

June 26, 2017

When it comes to premium digital video, the big story isn't mobile. Instead, it's the TV screen, and specifically OTT streaming devices, which have grown to exceed all other devices in premium digital video ad view share. That's according to FreeWheel's latest quarterly report [download page], this one covering Q1 2017. Read more »

Online Shoppers Twice as Likely to Start a Product Search on Amazon Than on a Search Engine

June 26, 2017

Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online (43%) or searching and buying in-store (21%), per UPS' latest Pulse of the Online Shopper study [download page]. That also means that they're increasingly beginning their product searches on Amazon. Read more »

Half of Americans Now Use Social Media As A News Source; Messaging Apps Becoming More Popular

June 23, 2017

The most rapidly growing news source for Americans is social media, according to the latest annual Reuters Institute's Digital News Report. In fact, this year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week. Read more »

User-Generated Content Boosts Purchase Confidence, Online Shoppers Say

June 23, 2017

User-generated content (UGC) has a strong influence on purchase decisions, according to a survey [download page] commissioned by TurnTo Networks and conducted by Ipsos. A slight majority of online shoppers surveyed noted that UGC is a very or extremely influential part of their purchase decisions, with the vast majority at least somewhat agreeing that it increases their purchase confidence. Read more »

Global Email Users, Traffic Forecast to Continue Growing

June 22, 2017

Email may not be growing at the same rate as social media or messaging platforms, but it's still chugging along, according to a new annual forecast [pdf] from The Radicati Group. Globally, there are an estimated 3.7 billion email users this year, a number that is predicted to grow by 3% per year through 2021, when it will exceed 4.1 billion. Read more »

State of Marketing Report Shows Growing Use of Various Channels, Troubles With Message Personalization

June 21, 2017

Salesforce Research has released its 4th annual "State of Marketing" report [download page], surveying the landscape of the evolving function. While the study covers several different areas, one particular takeaway underscores the rate of change, at least in channel usage: marketing leaders responding to the survey estimated that on average, one-third of their budgets are spent on channels they didn't know existed 5 years ago. Read more »

Consumers Now Say They’re More Likely to Share Good Than Bad Experiences

June 21, 2017

In a reversal from past research (see here and here) consumers are more likely to share good experiences than bad ones, according to a recent Temkin Group survey. In fact, just 14% of the 10,000 US consumers surveyed said they were tight-lipped following a recent very good experience with a company, compared to 35% who didn't tell anyone following a very bad experience. Read more »

LGBT Consumers Feel Underrepresented in Advertising

June 20, 2017

Advertisers may be missing out on the potential benefits of advertising that better represents the LGBT community, according to YouGov research. The market research firm finds that LGBT consumers are more apt than the public as a whole to respond to advertising by searching for products and services, but also wish they were represented more in ads. Read more »

Research Uncovers C-Suite’s “Surprising” Thought Leadership Consumption Behavior

June 19, 2017

Recent studies have illustrated the impact of thought leadership with business decision-makers and how companies can stand out in a sea of noise. Now, a report [download page] from Forbes Insights and the Deloitte Center for Industry Insights provides additional context, demonstrating the formats that CXOs prefer. The results, as noted by the authors, are sometimes "surprising." Read more »