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Mobile Forecast to Take Majority Share of Global Video Ad Spending Next Year As Fixed Device Consumption Peaks

Mobile Forecast to Take Majority Share of Global Video Ad Spending Next Year As Fixed Device Consumption PeaksGlobal video ad spending on fixed devices is expected to marginally decline over the next couple of years.July 21, 2017

Global ad spending on video will increase by 23% this year to $27.2 billion, predicts Zenith in its latest forecast. The forecast calls for video viewing on fixed devices to reach its peak this year. This year, fixed devices (smart TVs, desktops and laptops)... READ MORE
People Are Using Amazon Shopping Services Other Than Just Prime

People Are Using Amazon Shopping Services Other Than Just PrimePrime Pantry has been used by almost twice as many people as Amazon Echo.July 19, 2017

Amazon Prime Day came and went, soaring to new heights and reaching an estimated $1 billion in sales. So maybe the following figure may need to soon be bumped up: 63% of American adults surveyed by Walker Sands [download page] have used an Amazon shopping... READ MORE
People Say These Types of VR & AR Immersive Ads Would be Most Compelling

People Say These Types of VR & AR Immersive Ads Would be Most CompellingThe travel industry has plenty to gain from immersive ads. July 3, 2017

The travel industry has plenty to gain from augmented reality (AR) and virtual reality (VR) advertising, according to research from Vibrant Media. In its survey of 3,000 respondents across the US, UK and Germany, Vibrant found that almost three-quarters... READ MORE
Marketing Technologies Abundant; AI Use to Rise

Marketing Technologies Abundant; AI Use to RiseWhile artificial intelligence adoption isn't as widespread as other technologies, planned use is robust.June 29, 2017

It’s not only a growing variety of digital marketing channels seeing more widespread adoption. Marketing technology and tools are also in abundance, with upwards of two-thirds of marketing leaders surveyed by Salesforce Research [download page]... READ MORE
Global Ad Spend Forecasts: Key Markets & Media

Global Ad Spend Forecasts: Key Markets & MediaThree new forecasts shed some light on what we can expect this year and in the near future.June 28, 2017

Global ad spending forecasts have been released by Zenith, MAGNA [pdf] and Dentsu Aegis Network [pdf] in the past week. Among the commonalities between the three forecasts is a projected slowdown in spending this year relative to last, along with some... READ MORE

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