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Online & Mobile > Alternative Connected Devices

IT Decision-Makers Say They Notice Ads While Watching Video, Shopping Online

May 25, 2017

Some 61% of IT decision-makers have an ad blocker installed on at least one of their devices, according to a Yahoo survey. The desktop (50%) - the device in which they spend most of their time - is the most common one on which they've installed an ad blocker, with fewer (28%) having an ad blocker on their smartphone. Read more »

Amazon Echo & Commerce: 1 in 10 Using Their Smart Speakers to Order Products

May 23, 2017

Various analysts and experts are talking about the future of Amazon Echo as a commerce vehicle and Alexa's potentially disruptive force in retail and for brands. But where do we stand now? New research from comScore [download page] shows that shopping-related activities remain fairly limited, though 1 in 6 households with Smart Speakers are using them to find local businesses. Read more »

1 in Every 6 Retail Dollars Spent Online Goes to Apparel & Accessories

May 22, 2017

Apparel & Accessories in 2016 consolidated its position as the top e-commerce product category, and new data from comScore [download page] shows how it has slowly gained a progressively larger share of online retail dollars in the last few years, up to 17% in 2016 from 15.4% in 2013. In fact, the category has enjoyed a growth rate exceeding the overall e-commerce average in all but 2 quarters since 2014. Read more »

Latest Media Consumption Estimates Show Expected Trends

May 10, 2017

Consumers are spending more time with major media each day, and all that extra time is going to digital media. That's according to our look at eMarketer's latest daily major media consumption estimates, which we compared to earlier figures released for 2012. The increase in media time has clearly gone digital's way (no surprises, there), though radio has been quite resilient among traditional media. Read more »

Data Illustrates the Impact of Load Times on Conversion Rates

May 9, 2017

Mobile page speeds in the US are lagging best practices, and a recent study from SOASTA [download page] (now part of Akamai) demonstrates how lengthier page loads can have a significant detrimental influence on e-commerce conversion rates. In fact, a mere 100-milliseconds slower than a peak time can potentially result in a 7.1% drop in smartphone conversion rates. Read more »

US Retailers Are Now Getting A Majority of Their Google Search Ad Clicks From PLAs

May 8, 2017

Just recently we reported that retailers last year for the first time spent more on Google shopping ads than on text ads. Now, data from Merkle [download page] indicates that in the first quarter of this year, product listing ads (PLAs) crossed the majority threshold of Google search ad clicks for US retailers, climbing to 52% of all clicks. Read more »

TV Connected Devices Becoming More Influential in TV Everywhere Screen Time

May 4, 2017

TV Everywhere (TVE) is enjoying greater reach, with more than one-fifth (20.5%) of cable TV viewers in the US utilizing the services in Q4 2016, up from 17.4% in the year-earlier period and 12.8% in Q4 2014, per a recent report from Adobe Digital Insights. The data shows that viewers are graduating to bigger screens for TVE viewing. Read more »

Mobile Gains Primacy in US Digital Advertising: 3 Takeaways

May 3, 2017

By now you've probably heard the news: in their latest internet advertising revenue report [pdf] - covering 2016 - the IAB and PwC have revealed that mobile (finally) captured a majority share of advertising revenues. Here are 3 takeaways from the report's findings. Read more »

Retailers Are Shifting From Google Text Ads to Shopping Ads And Seeing More Mileage From Smartphones

April 28, 2017

For the first time in 2016, retailers spent a greater portion of their Google AdWords budgets on shopping ads (53%) than on text ads (47%), reports Sidecar in a new study [download page]. Google Shopping ads saw a concurrent jump in share of sitewide sales, almost doubling from 9% in 2015 to 16.1% last year among the retailers analyzed, as performance also improved on mobile devices. Read more »

The State of Traditional TV: Updated With Q4 2016 Data

April 24, 2017

[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen were recently released, and we now have 6 years' worth of data on Americans' traditional TV viewing habits to examine. If you've been keeping track of these quarterly updates, you're well aware that youth as a whole are watching less traditional TV. So what might be new in this latest study [download page], covering Q4 2016? Let's take a look. Read more »