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Online & Mobile > Alternative Connected Devices

Smartphone Share of US Site Visits in 2016, by Industry

April 10, 2017

Smartphones once again ramped up their influence last year as devices used to visit websites, with their share of visits growing across key industries, reports Adobe Digital Index in its latest "Best of the Best" report. The devices' largest share of site visits was again in the Media & Entertainment sector, where they grew to account for 42.1% of all traffic in the US last year. Read more »

Smartphones Overtake Desktops in Global AVOD Plays

March 28, 2017

Globally, consumers are now more likely to play advertising-video-on-demand (AVOD) content on smartphones (45%) than on desktops (44%), per a recent report [download page] from Ooyala. The analysis, covering Q4 2016, marks the first time in which smartphones have overtaken desktops in AVOD video plays. Read more »

1 in 5 Online Video Customers Paying for At Least 3 Streaming Services

March 27, 2017

The proportion of online video customers who pay for 3 or more streaming services has steadily climbed over the past 3 years, per survey results from 451 Research. While only 9% of video streaming customers paid for 3 or more services in December 2014, that figure has more than doubled to 19% in just 2 years. Read more »

1 in 3 Retail E-Commerce Transactions Involves 2 or More Devices

March 6, 2017

Almost one-third of e-commerce transactions made during Q4 2016 used 2 or more devices from the first website visit to purchase, reports Criteo [download page], which analyzed more than 3,300 global online retail businesses. Regardless of the device that was used to complete a purchase, roughly one-third of transactions involved two or more devices. Read more »

Which Industries Had the Most Active Email Subscribers in Q4?

March 3, 2017

The majority of email subscribers tend to be inactive, according to data contained in a recent quarterly study [download page] by Yesmail Interactive [download page]. For example, in the consumer services sector, 76% of subscribers were inactive in Q4, and only 4% were active within 90 days. Read more »

Here’s A Handy Chart Guide to Mobile’s Trended Share of Site Traffic in 12 Countries

March 1, 2017

It's increasingly becoming a mobile world, at least when it comes to website traffic. A new report from Adobe Digital Insights (ADI) indicates that smartphones are cannibalizing web traffic from tablets and desktops, with the smaller device seeing a 69% increase in US site visits since 2014 and the latter double-digit declines. Read more »

Retail Marketers Using AI Most Commonly For Search & Recommendations

February 28, 2017

Artificial intelligence (AI) is being hailed as one of the top trends impacting user experience over the next few years. How can AI be applied to retail? As it turns out, about two-thirds of retail marketers are using AI for marketing purposes, according to a new report from Sailthru [download page], with these marketers most commonly using AI in search. Read more »

Top 10 Marketing Charts of the Month – January 2017

February 10, 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; advertising to Gen Z; social media's purchase influence; e-commerce and m-commerce popularity; adoption of voice-enabled digital assistants; business trust and buzz; top influence marketing goals; most effective content types; and B2B customer marketing activities. Read more »

Are Viewers Watching Business-Related Videos to Completion?

February 7, 2017

Research has shown that video is taking on a greater role for B2B content marketers. But producing a video is different from having it played - and played long enough for the message to get across. New video benchmarks from Vidyard [download page] offer an idea of completion rates for business-related videos. Hint: it depends greatly on the video's length. Read more »

AI, IoT Among Top Trends Seen Affecting the User Experience Over the Next 5 Years

February 2, 2017

Artificial intelligence (AI) isn't seen as a key consumer trend or something that will be a game-changer in market research. But, it will be one of the most important online trends affecting user experience in the next 5 years, according to UserTesting's 2017 UX and User Research Industry Research Report [download page]. Read more »