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Mobile Nears Half of US Online Ad Revenues

Mobile Nears Half of US Online Ad RevenuesDigital video and social ad spend are soaring, too.November 4, 2016

It’s been a year of milestones for mobile, and it appears that another threshold will be reached this year: mobile devices are close to capturing the majority share of US online ad revenues, according to the latest revenue report [pdf] from the IAB and... READ MORE
Mobile Captures Larger Share of Growing US Online Ad Spend

Mobile Captures Larger Share of Growing US Online Ad SpendUS online advertising grew at a rapid clip again in 2015, up by 20% from 2014's total.April 26, 2016

Online ad spending continues its rapid growth in the US, up 20% in 2015 to reach almost $60 billion, per the latest revenue report [pdf] from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Among the trends arising from the report... READ MORE
US E-Commerce Conversion Rates Up Y-O-Y in Q4 2015 Across Devices

US E-Commerce Conversion Rates Up Y-O-Y in Q4 2015 Across DevicesReturning visitors converted at a rate almost twice as high as new visitors.April 1, 2016

Source: Monetate Notes: E-commerce conversion rates grew on a year-over-year basis across devices in the US, UK and on a global basis, reveals Monetate in its latest quarterly report, which also notes that conversion rates were almost twice as high for... READ MORE
US Online and Traditional Media Advertising Outlook, 2015-2019

US Online and Traditional Media Advertising Outlook, 2015-2019Two big shifts are expected to occur in 2019. June 16, 2015

PwC has issued its latest annual Entertainment & Media Outlook report, which contains projections for online and offline media advertising markets through 2019. The outlook for traditional media advertising is similar to previous forecasts in that TV and... READ MORE
4 Trends in US Online Advertising Spending

4 Trends in US Online Advertising SpendingTakeaways from the IAB's 2014 internet advertising revenue report. April 23, 2015

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest internet advertising revenue report [pdf] covering Q4 and full-year 2014. The results remain generally consistent with the past couple of years, with overall... READ MORE

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