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US Online and Traditional Media Advertising Outlook, 2020-2024

US Online and Traditional Media Advertising Outlook, 2020-2024

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2024. [Editor’s note: If you’re interested in media trends, the 6th annual...

One-Quarter of TV Time is Now Spent Streaming

One-Quarter of TV Time is Now Spent Streaming

Many US adults say their favorite way to spend an evening is in front of the television, and for streaming capable households in the US, more of those evenings are likely spent streaming content on their TV screens. Nielsen’s most recent Total Audience Report...

6 Points About US Digital Ad Revenues in 2019

6 Points About US Digital Ad Revenues in 2019

Internet advertising revenues in the US grew by 15.9% year-over-year (y-o-y) in 2019 to reach a total of $124.6 billion. Although that pace was a little down from the 22% y-o-y growth seen in 2018, it’s an indicator that appetite for digital advertising remains robust...

Essential Retailers See Rise in Organic Search Activity in Q1 Amid Overall Decline

Essential Retailers See Rise in Organic Search Activity in Q1 Amid Overall Decline

Site visits generated by organic search declined by 15% year-over-year in Q1, though Essential Retail sites bucked this trend, according to Merkle’s latest quarterly Digital Marketing Report [download page]. The impact of the coronavirus is clearly demonstrated in...

US Adults Spend More Time Accessing the Internet and Apps on Their Smartphones Than Watching Traditional TV

US Adults Spend More Time Accessing the Internet and Apps on Their Smartphones Than Watching Traditional TV

TV is reaching fewer US adults than before, as more people are spending time with their smartphones and other connected devices. Recent data from Nielsen reveals that in Q3 2019, more US adults used an app or the web on a smartphone (85%) than watched traditional...

Majority of Consumers Report Mainly Using CTV Devices to Watch Streaming Video

Majority of Consumers Report Mainly Using CTV Devices to Watch Streaming Video

A strong majority of US consumers have access to a connected TV (CTV) device. And, as the device that's become the most popular for consumers streaming OTT content, CTV has become ubiquitous to those who choose to bypass traditional television platforms like cable or...

Here Are Some E-Commerce Traffic Source and Conversion Rate Stats

Here Are Some E-Commerce Traffic Source and Conversion Rate Stats

Despite ebbing and flowing throughout the year, search is still one of the main drivers to e-commerce sites. Indeed, per a report [pdf] from Episerver, over 2018 and 2019, organic search was consistently the largest source of traffic, accounting for 19% to 27% of...

What Are Some Differences Between TV-Connected Streamers And Non-Streamers?

What Are Some Differences Between TV-Connected Streamers And Non-Streamers?

While a small majority of US adults stream video to their TV through connected devices such as smart TVs and streaming sticks, there are still more than two-fifths (44%) of adults that don't stream to their TV set. So, what sets streamers apart from non-streamers?...

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