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US Online Ad Revenues Pass $100 Billion Milestone in 2018: 8 Notes

US Online Ad Revenues Pass $100 Billion Milestone in 2018: 8 Notes

Online ad revenues grew rapidly again this past year, up almost 22% and surpassing a $100 billion milestone to reach $107.5 billion, per the latest revenue report [pdf] from IAB and PwC. Revenues for the 4th quarter grew by about 19.8% year-over-year as the shift to...

Holiday 2018 Data Hub (Updated): Results Recap

Holiday 2018 Data Hub (Updated): Results Recap

By some accounts it was a strong holiday season. But after a delay in reporting its holiday season growth estimates as a result of the government shutdown (which curtailed Commerce Department reporting), the NRF's figures aren't quite so heartening for the industry....

Millennials Are Using Smartphones More Than PCs for Shopping

Millennials Are Using Smartphones More Than PCs for Shopping

The younger generation in the US is well above the average when it comes to mobile shopping. While a little more than half (53%) of all shoppers ages 20-72 years have used a smartphone to shop in the past six months, nearly three-quarters (73%) of Generation Y (ages...

Tech Adoption Among Americans Ages 50 and Up Sees Steady Growth

Tech Adoption Among Americans Ages 50 and Up Sees Steady Growth

Older Americans are not being left behind in the age of technology, and are adopting dominant technologies like smartphones, computers and tablets at a steady rate. In fact, three-quarters reported owning a smartphone in 2018, which is up some 5% points from the year...

Here’s How Our Media Platform Preferences Fluctuate Throughout the Day

Here’s How Our Media Platform Preferences Fluctuate Throughout the Day

US adults spent a plurality 42% of their daily media time with live and time-shifted TV during the second quarter of this year, reports Nielsen in a recently-released study [download page]. Digital media - including internet on computers and mobile devices - occupied...

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